6 Amazon marketing strategies to implement in 2024
Amazon is set to maintain its dominance in the world of online shopping for the foreseeable future.In 2023 alone, Amazon.com received more than 15 billion global visits.This constant influx of ready-to-buy visitors makes Amazon an attractive platform
Jul 14, 2025 am 09:15 AM
Google wants you to label AI-generated images used in Merchant Center
Google Merchant Center has confirmed that if you incorporate AI-generated images in your Merchant Center feed, you are required to disclose that the image was produced using generative AI.In a statement, Google said, “If you’re using AI-generated ima
Jul 14, 2025 am 09:14 AM
How to improve SEO ranking on Google
To improve Google's SEO ranking, we need to focus on four core points: content quality, page speed, external link authority and mobile experience. ① Optimize the page content, provide in-depth solutions, use clear subtitles and naturally integrate keywords; ② Improve loading speed, compress pictures, reduce scripts, enable cache and CDN; ③ Build high-quality external links, obtain authoritative links through original content, media submissions and industry cooperation; ④ Optimize the mobile experience to ensure that text is readable, buttons are easy to click, and layout adaptation. Although the above practices are not complicated, they need to continue to invest to achieve results.
Jul 14, 2025 am 12:21 AM
How to do SEO for a small business
SmallbusinessescanbenefitfromSEObyfocusingonpracticalsteps:first,claimandoptimizeyourGoogleBusinesslistingwithaccurateinfo,photos,andreviews;second,ensureyourwebsiteismobile-friendlyandfastusingtoolslikeMobile-FriendlyTestandPageSpeedInsights;third,c
Jul 14, 2025 am 12:12 AM
Experience a key factor during Google algorithm updates, analysis finds
According to a recent correlation study by Zyppy SEO, websites that utilized first-person pronouns, showcased personal experience, and displayed a cookie consent banner were more likely to experience positive visibility improvements during Google upd
Jul 13, 2025 am 09:21 AM
Forget PageRank: Here's why you should focus on ranking instead
Despite new trends and innovative tools like AI stealing the limelight occasionally, many competitive industries continue to focus their SEO efforts primarily on building PageRank-passing link building. The basic assumption is that accumulating m
Jul 13, 2025 am 09:20 AM
SEO for user activation, retention and community
SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition.This article explores how SEO can strategically influence us
Jul 13, 2025 am 09:19 AM
Report: Reddit signs AI content licensing deal with Google
Now we know – Google is the unnamed AI company that Reddit reached a content licensing deal with, Reuters reported.Why we care. Reddit was already experiencing criticism from SEO experts because Google seems to be prioritizing the platform within the
Jul 13, 2025 am 09:17 AM
Integrating SEO into the multichannel customer journey
Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However,
Jul 13, 2025 am 09:15 AM
What should Google rank in Search when all the content sucks?
Many people have an incredibly low bar for what they consider to be “great” content that deserves to rank in Google Search. So often, I see people bemoaning the fact that their content is great and high-quality. They just can’t under
Jul 13, 2025 am 09:14 AM
Project management for in-house SEO teams: 6 best practices
In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. Without effective project management, this constant influx of work can quic
Jul 13, 2025 am 09:13 AM
How to create an SEO strategy
To do a good job in an SEO strategy, the core is to plan content and optimize the website based on user needs and search engine rules. 1. Clarify the goals and positioning, determine the purpose and audience keywords, and use tools to explore long-tail words. 2. Pay attention to basic website optimization, improve loading speed, mobile adaptation, clear structure, and optimize title and description. 3. Systematize content planning, build main keyword pages and supportive content, and establish a regular update mechanism. 4. Pay attention to external links and social signals, obtain high-quality external links and increase exposure through cooperation or high-quality content.
Jul 13, 2025 am 12:53 AM
What is local SEO
LocalSEOhelpsbusinessesappearinlocalsearchresultsbyoptimizingtheironlinepresence.Itworksbyimprovingrelevance,distance,andprominenceinGoogle’slocalpack.UnlikeregularSEO,itfocusesonlocation-basedsignalslikecitations,reviews,andGoogleBusinesslistings.Bu
Jul 13, 2025 am 12:33 AM
This day in search marketing history: February 29
Spreading Santorum drops on GoogleIn 2012, the webpage "Spreading Santorum," which described “santorum” as a residue of anal sex, was finally removed from the top search results on Google.However, the original anti-Santorum website persiste
Jul 12, 2025 am 09:36 AM
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