To improve Google's SEO ranking, we need to focus on four core points: content quality, page speed, external link authority and mobile experience. ① Optimize the page content, provide in-depth solutions, use clear subtitles and naturally integrate keywords; ② Improve loading speed, compress pictures, reduce scripts, enable cache and CDN; ③ Build high-quality external links, obtain authoritative links through original content, media submissions and industry cooperation; ④ Optimize the mobile experience to ensure that the text is readable, the buttons are easy to click, and the layout is adaptable. Although the above practices are not complicated, they need to continue to invest to achieve results.

The core of improving Google's SEO ranking is to make it easier for search engines to understand your content and think it is valuable to users. Many people think that doing SEO is just a pile of keywords. In fact, what Google now values the overall experience and content quality. The following points are key practices that can really bring results.

Optimize page content: Write something that is really useful

Many website content looks like "making up word count", but Google is getting smarter and smarter, and it will tell whether you really solve the user's problems. For example, if you are writing "How to exercise at home", don't just make a few moves, and explain clearly what methods are suitable for different groups of people, how to arrange the frequency, and the mistakes that are easy to make, etc.

• The content should be in-depth and cover all aspects that users may care about
• Use clear subtitles (H2, H3) to facilitate reading and structured understanding
• Integrate keywords naturally, don’t force them, semantic related words are also important

An easy way is to look at the content structure of the first few pages of the search results, learn how they organize the information, and then find a way to do a little better.

Improve page loading speed: Don't let users wait

Fast websites not only have good user experience, but Google will also give higher ratings. Especially on mobile terminals, if they open a little slower, they may be directly closed. You can use Google PageSpeed Insights to test your website performance.

• Compress image size, use WebP format
• Reduce unnecessary scripts and plugins
• Enable browser caching and CDN acceleration

Sometimes changing a hosting service provider can also bring significant improvements. Don't underestimate this step. The loading time drops from 3 seconds to 1.5 seconds, and the bounce rate may drop significantly.

Building high-quality external links: not the more, the better, but the better

External links are also one of the important factors for Google to judge authority, but the focus is now on "quality" rather than quantity. A link from an authoritative website is more useful than a link from dozens of garbage station groups.

Common and effective methods include:

• Write original content supported by data to attract others to quote
• Submit articles to industry media and leave a website link
• Cooperate with peers to attract resources

Of course, the ideal situation is that others take the initiative to mention you, which requires that your content or product itself is valuable enough.

Taking care of the mobile experience: Mobile-first indexing is a reality

Now Google uses mobile as the standard to evaluate websites, so no matter how beautiful your PC is, if the phone looks messy, it will be difficult to get up. Check if your website is on your phone:

• Clear and readable text
• The button size is appropriate, click without error
• There is no misalignment on the page layout

If you are using a content management system like WordPress, you can try responsive themes or mobile-specific templates.

Basically, that's not difficult, but it really takes time and patience to do everything well.

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