One year later: Little change to Microsoft Bing's search market share
Despite the launch of the new Bing, powered by ChatGPT for search functionality, Microsoft has only managed to capture a small portion of Google’s search market share in the U.S. over the past year, with even less impact seen globally. However, it's
Jul 16, 2025 am 09:20 AM
Google drops Web Stories from image results, Google Discover carousel view and more
Google has discontinued the display of Web Stories in image search results, the carousel format in Google Discover, and the grid view in Google search results has transitioned to a carousel format. Additionally, Google has adjusted the availability o
Jul 16, 2025 am 09:19 AM
Is TikTok a search engine? Why meeting searchers' needs matters more than semantics
The ongoing discussion about whether TikTok qualifies as a search engine remains a divisive topic within the SEO community.But here's the reality – users aren't concerned with technical definitions. For many, particularly younger demographics, TikTok
Jul 16, 2025 am 09:18 AM
SEO and UX: Finding the strategic balance for optimal outcomes
The interplay between SEO and user experience (UX) is a critical component of any effective digital strategy.On one side, SEO is essential for improving a website’s visibility on search engines. On the flip side, if the user experience is overlooked,
Jul 16, 2025 am 09:16 AM
How to write SEO-friendly content?
The key to writing SEO-friendly content is to take into account both search engine and reader needs. 1. The keyword layout should be natural, and the main keywords should appear reasonably at the beginning and end of the title and paragraph, and be expanded with synonyms to avoid pile-up; 2. The structure is clear, and use H2 and H3 tags to divide them into pieces to improve readability and grabbing efficiency; 3. Provide real value, focus on user issues, give specific steps, suggestions and cases, ensure that the content is practical and easy to understand, retain users and promote sharing.
Jul 16, 2025 am 01:40 AM
What are the best SEO tools
There is no absolute best SEO tool, it only suits different needs. Personal bloggers, small and medium-sized webmasters or large enterprise operators should choose according to their own circumstances. Keyword research and competitor analysis recommend Ahrefs and SEMrush. The former has a powerful anti-link database, while the latter has a more comprehensive marketing function. Website diagnosis is recommended to use ScreamingFrog to scan regularly and monitor index status in real time with Google SearchConsole; content creation auxiliary tools SurferSEO and Clearscope can provide keyword and structure suggestions, but they need to be original. Other supplementary tools include Ubersuggest, MozPro and KeywordSurfer, which are suitable for different scenarios.
Jul 16, 2025 am 01:17 AM
Debunking common Google E-E-A-T misconceptions
For the longest time, I’ve avoided writing or talking about E-E-A-T. Having been a Google quality rater myself (almost a decade ago now), I quickly realized what E-E-A-T was: human language to describe the ultimate goal of the algorithm so rate
Jul 15, 2025 am 09:22 AM
Report: OpenAI working on web search product
OpenAI is reportedly working on a web search offering, partially utilizing Microsoft Bing’s technology, according to an insider speaking with The Information.This news isn’t entirely unexpected, especially since:OpenAI already operates a web crawler
Jul 15, 2025 am 09:19 AM
Reddit shown excessively in Google product review search results, study finds
Reddit appears in 97.5% of Google Search queries related to product reviews and holds almost two-thirds of the spots within Google’s Discussions and forums feature on search results pages, according to a new analysis.Why it matters. While Reddit can
Jul 15, 2025 am 09:13 AM
Google says it took down 45% more fake reviews in 2023 thanks to new algorithm
Google has introduced a new review algorithm designed to more effectively and quickly remove fake reviews from local listings in Google Search and Google Maps. According to the search giant, this updated system has proven highly effective, allowing t
Jul 15, 2025 am 09:12 AM
What is seo in digital marketing
SEO in digital marketing refers to optimizing the website to rank higher in search engine results such as Google to gain more traffic and customers. The core is to improve content comprehensibility rather than deceiving algorithms. The importance of SEO is reflected in three aspects: long-term value, increased trust and cost-effectiveness. Its operating mechanism includes three steps: crawling, indexing and sorting. The main optimization methods are: 1. Use appropriate keywords and naturally integrate content; 2. Provide valuable content to meet user intentions; 3. Improve website speed and mobile experience; 4. Obtain external links to trusted websites. Due to the continuous changes in the network environment, SEO is a long-term task that requires regular maintenance.
Jul 15, 2025 am 12:43 AM
What is off-page SEO
The core of Off-pageSEO is to acquire high-quality external links and enhance the brand’s online influence. 1. External links are the key, especially natural links from authoritative and relevant websites; 2. Methods to build natural links include creating shareable content, writing guest articles, building invalid links and PR promotion; 3. In addition to links, social media sharing, brand mentions, online reviews and influencer interactions also have a positive impact on SEO. Overall, off-pageSEO is a continuous and persistent process.
Jul 15, 2025 am 12:35 AM
Will traffic from search engines fall 25% by 2026?
Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm, is predicting.Why we care. SEO and PPC are incredibly valuab
Jul 14, 2025 am 09:21 AM
Google adds support for product variants and clarifies return fees
Google has introduced new structured data features to better support product variants for online retailers. This update includes detailed technical guidance on implementing the new structured data, as well as enhancements to Search Console and rich r
Jul 14, 2025 am 09:16 AM
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