Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates
Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the March 2024 core update and a number of spam updates (aka March 2024 spam update). Also, Google’s helpful conten
Jul 08, 2025 am 10:01 AM
Google Interaction to Next Paint coming to Core Web Vitals this Tuesday
This Tuesday, Google will implement a change to the Core Web Vital metrics, replacing First Input Delay (FID) with Interaction to Next Paint (INP) as part of the Core Web Vitals assessment. On March 12, 2024, FID will no longer be used and INP will t
Jul 08, 2025 am 10:00 AM
Google Business Profiles tools are temporarily unavailable
Several features and tools within Google Business Profiles are currently experiencing temporary outages. These include the ability to check verification status, manage appeals, and manage reviews. Google has stated that they are actively working on r
Jul 08, 2025 am 09:59 AM
Google Search turned off some event rich results
Google has disabled certain event rich results and modified the presentation of some event rich results in Google search outcomes. Consequently, you might observe a decrease in impressions and clicks within Google Search Console when using the specif
Jul 08, 2025 am 09:55 AM
Bing Webmaster Tools gains new IndexNow Insights & top SEO insights report
Microsoft updated Bing Webmaster Tools with new helpful insights and reports to assist you in improving your site's performance within Bing and overall search. Bing Webmaster Tools now includes a new IndexNow Insights report that offers more than jus
Jul 08, 2025 am 09:54 AM
Google Search Console recipe rich result report adds two new properties
Google now supports two new properties for the recipes rich result report within Google Search Console. Google will now report on recipeInstructions and recipeIngredient. Previously, Google did not show warnings or errors related to recipeInstruction
Jul 08, 2025 am 09:49 AM
What is an SEO strategy?
AnSEOstrategyisessentialtorankhigherinsearchenginesanddriveorganictrafficbyaligningyourwebsite,content,andtechnicalsetupwithuserintent.1)Itensuresfocusedeffortsonvisibilityinsearchresults.2)Corecomponentsincludekeywordresearch,on-pageSEO,technicalSEO
Jul 08, 2025 am 12:25 AM
How to create an SEO report
When doing SEO reports, you should focus on key data, clarify the goals and audience, have clear structure, compare and conclusions of the data, and be easy to understand. 1. Clarify the needs of the target: the boss pays attention to ROI, traffic trends, keyword income, and the execution team needs technical optimization, content direction, and external link status; 2. The report structure includes overall overview, keyword analysis, traffic trend, content performance, technical health, and external link changes, and is flexibly adjusted according to the project stage; 3. Data selection should be compared, explanation and suggestions. If the traffic declines, the time point, the reasons and the response measures are required, and the keyword part lists the rise and fall list and the opportunity words; 4. Use popular language to replace professional terms, supplemented by summary and action plan, clarify the responsible person and time nodes, and record the version to track the effect.
Jul 08, 2025 am 12:17 AM
What we're seeing a week into the Google March 2024 core and spam updates
We are now just about a week into the Google March 2024 core and spam updates, and boy, has it been busy. In that time, we have seen search ranking volatility, some related to the algorithmic updates and some related to Google issuing manual actions
Jul 07, 2025 am 09:16 AM
Google updates its page experience docs to clarify ranking signals
Google updated its page experience help documentation to clarify how Core Web Vitals metrics are used as a ranking signal. Google also made clear that other page experience signals are not directly utilized for ranking purposes in Google Search.What
Jul 07, 2025 am 09:15 AM
Best of SearchBot: Create a blog content strategy to boost SEO
Best of the SearchBot showcasesSearch Engine Land’s SearchBot’sresponses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected thi
Jul 07, 2025 am 09:14 AM
5 tips to make your B2B content more human
One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. The naming conventions B2B and B2C have forced us to think that each need a completely different approach, but ofte
Jul 07, 2025 am 09:13 AM
Are we becoming less curious about SEO?
I noticed that a strong comment from Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 has largely gone unnoticed by the SEO community up to now.He stated (my emphasis):“E-A-T is a template for how we rate an individual site. We do i
Jul 07, 2025 am 09:12 AM
How long does seo take to work
SEOdoesnotdeliverimmediateresults,withmostseeingimprovementsin3–6monthsandlastingimpactafter6–12months.1)Highlycompetitivekeywordstakelongerthanlow-difficultyphrases.2)Technicalissueslikepoorsitespeedorthincontentdelayprogress.3)Consistenteffortthrou
Jul 07, 2025 am 12:35 AM
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