The key to writing SEO-friendly content is to take into account both search engine and reader needs. 1. The keyword layout should be natural, and the main keywords should appear reasonably at the beginning and end of the title and paragraph, and be expanded with synonyms to avoid pile-up; 2. The structure is clear, and use H2 and H3 tags to divide them into pieces to improve readability and capture efficiency; 3. Provide real value, focus on user issues, give specific steps, suggestions and cases, ensure that the content is practical and easy to understand, retain users and promote sharing.

The key to writing SEO-friendly content is to satisfy both search engines and readers. You must not only meet the algorithm's requirements for keywords and structure, but also provide truly valuable information, otherwise the user will leave immediately even if the ranking is improved.

The keyword layout should be natural

When many people think of SEO, their first reaction is to pile up keywords. In fact, search engines are much smarter now, and what they value more is the relevance and readability of content. What you have to do is to appear naturally at the beginning and end of the title, paragraph, rather than force it into it.

• The title is best to include the main keyword
• The keywords appear every 300 words in the text are more appropriate
• Extend with synonyms or related words to avoid duplicate monotony

For example, when you write "How to choose a laptop", you can intersperse expressions such as "selecting laptop skills" and "precautions for buying a laptop", which not only enriches semantics, but also reduces the pressure on keyword density.

Clear content structure, easy to read and crawl

Search engines like structured articles because it makes it easier to understand content priorities. You can use H2 and H3 tags to divide them, so that not only can the machine recognize it, but it is also easier for readers to find the parts they care about.

• There is only one first-level title (H1), usually the title of the article
• Each large paragraph is distinguished by the H2 title
• If you need to subdivided, use H3

For example, when writing "How to improve work efficiency", you can divide it into several parts: "Set priority", "Recommendation of time management tools", and "The relationship between rest and efficiency". Each part is marked with H2, which is clear in logic and is also conducive to search indexing.

Provide real value and retain users

SEO is not just about attracting people, but more importantly, letting them stay or even share them. So your content must solve the actual problem, not just piece together information.

• Answer the questions that users care about most, not what you want to write
• Give specific steps, suggestions or cases
• Avoid generalization, such as not just saying “practice more”, “spend 30 minutes a day to focus on practicing a certain skill”

For example, if you write "How to learn English quickly", don't just talk about "persistence is important", but tell readers that they can start by imitating pronunciations by watching American dramas. After half an hour a day, it will last for three weeks.

Basically that's it. SEO writing is not complicated, but details are easily overlooked. As long as you write from the user's perspective and take into account the preferences of search engines, you can write content that is easy to read and easy to search.

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