To do a good job in an SEO strategy, the core is to plan content and optimize the website based on user needs and search engine rules. 1. Clarify the goals and positioning, determine the purpose and audience keywords, and use tools to explore long-tail words. 2. Pay attention to basic website optimization, improve loading speed, mobile adaptation, clear structure, and optimize title and description. 3. Systematize content planning, build main keyword pages and supportive content, and establish a regular update mechanism. 4. Pay attention to external links and social signals, obtain high-quality external links and increase exposure through cooperation or high-quality content.

If you want to do a good SEO strategy, the core is to plan content and optimize the website based on user needs and search engine rules. This is not only as simple as writing a few good articles, but also needs to be built from the overall structure, keyword layout, content quality to external links and other aspects.

1. Clarify goals and positioning

Before you start, figure out what you want to achieve through SEO: is to increase brand exposure? Increase product sales? Or get more contact information for potential customers? Different goals will also differ.

At the same time, be sure to clarify who your audience is and what keywords they usually use to search for related content. You can find keyword data through tools such as Google Keyword Planner, Ahrefs, and Semrush.

• If you are a local service company, you can focus on long-tail words such as "urban service type".
• If it is an e-commerce company, in addition to product words, you should also pay attention to comparative vocabulary, such as "best running shoes for women".

2. Website basic optimization cannot be ignored

No matter how good the content is, if there is a problem with the website itself, it will be difficult to be recognized by search engines. There are several key points that must be checked:

• Page loading speed : Try to control it within 3 seconds, the pictures should be compressed, and the JS/CSS file merge should be reduced.
• Mobile adaptation : Google is now a mobile-first index, and the ranking is simply dropped if the mobile phone access experience is not good.
• Clear structure : There must be a reasonable navigation bar and breadcrumb path to facilitate users and crawlers to understand the hierarchical relationship of your website.

In addition, make sure each page has a unique title (Title) and description (Meta Description). Although these are not ranking factors, they directly affect click-through rates.

3. Content planning should be systematic

Many people just update their articles when doing SEO, but the more they do it, the more they do it, the more they become, the more messy it becomes. In fact, the content system should be planned like a column:

• Main keyword page : such as home page or topic page, focusing on a topic.
• Supportive content : Write some related secondary content around the main keyword to form a content cluster.
• Regular update mechanism : industry trends, common questions, etc. can be updated monthly to maintain website activity.

For example: If you are doing fitness-related content, the home page can talk about "Home fitness guide", and then write a few articles about diet matching, training plans, equipment recommendations, etc., and establish internal links between each other.

4. Don’t ignore external links and social signals

External links are still one of the important factors in Google's ranking, but the focus is not on quantity, but on quality. High-quality external link sources include:

• Quotes from industry media or authoritative websites
• Natural recommendations for high PR value blogs
• Reposts and mentions on social platforms (although not direct external links, they help to expose them)

You can actively contact relevant bloggers to cooperate, publish guest articles, or create content worth sharing, such as industry reports, practical tools, infographics, etc.

Basically all of this is it, it seems that there are many steps, but as long as you take it step by step, you can establish a stable and effective SEO strategy.

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