Why SEO is still key to visibility on search, social, and AI platforms
For years, digital marketing has seen constant debates about the “death” of SEO. But as long as people search for information, products, and services online, optimization will remain essential. Search platforms may evolve – whethe
Apr 12, 2025 am 09:26 AM
Google Search is 373x bigger than ChatGPT search
Despite being a popular talking point, people aren’t (yet?) abandoning Google Search and using ChatGPT search or other AI chatbots. In fact, the number of Google searches increased year over year,and Google Search handles 373 times more searches
Apr 12, 2025 am 09:11 AM
How does your landing page performance compare?
How do your landing pages stack up against the competition? Unbounce's new Conversion Benchmark Report offers valuable insights into landing page performance across various sectors. This data-driven report provides median conversion rates by industr
Apr 11, 2025 am 11:25 AM
Google March 2025 core update rolling out now
Google's March 2025 Core Update: What You Need to Know Google launched its March 2025 core update, a regularly scheduled algorithm adjustment aimed at improving search results. The rollout is expected to take up to two weeks. This update focuses on
Apr 11, 2025 am 11:05 AM
SMB websites see rising traffic from ChatGPT and other AI engines
Generative AI's impact on website traffic: A closer look The conversation surrounding generative AI's influence on website performance often focuses on its potential drawbacks. Concerns include AI overviews impacting organic search, the rise of zero
Apr 11, 2025 am 10:27 AM
Google's Demand Gen upgrade: Key changes and success strategies
Google Ads' Demand Gen: A Guide to Success in the Post-VAC Era The phasing out of Video Action Campaigns (VACs) and their integration into Demand Gen campaigns presents a significant opportunity for growth in Google Ads. Google is continually enhanc
Apr 09, 2025 am 11:18 AM
AI and online reputation: How to stay in control
AI empowers online reputation management: efficiency improvement and trust maintenance Artificial intelligence (AI) is changing online reputation management (ORM) at an unprecedented rate, from automated responses to comments to suppressing negative search results, AI makes ORM more efficient, smarter and more efficient. But companies must strategically use AI tools to maintain brand authenticity and trust. This article explores how AI can reshape ORM and how brands can keep pace. Online reputation management in the AI ??era In today’s digital-first world, brand online reputation is not only a reflection of its customer service, but also a key driver of its success or failure. Single negative news coverage, a lot of bad reviews, and even outdated content that ranks high on Google search results can affect consumer trust
Apr 09, 2025 am 11:02 AM
Navigating Google's site reputation abuse policy: What publishers need to know
Google's site reputation abuse policy, introduced last year, has sparked considerable controversy. Publishers like Forbes claim it's led to drastic measures, including staff layoffs. Critics argue it exemplifies Google's alleged misuse of its market
Apr 09, 2025 am 10:13 AM
Google to replace Google Assistant with Gemini
Google is phasing out Google Assistant, replacing it with Gemini later this year. This change will affect a wide range of devices, including smartphones, tablets, cars, and phone-connected devices like headphones, smartwatches, and some smart TVs. Th
Apr 09, 2025 am 09:42 AM
The new SEO imperative: Building your brand
In 2025, SEO strategies must evolve beyond Google's search engine to encompass the broader landscape of multi-modal search. Search behavior is increasingly dispersed across various platforms – including AI-powered search, TikTok, Reddit, and YouTube
Apr 08, 2025 am 11:28 AM
Refreshing content: How to update old content to drive new traffic
Revitalize Your Website Content: A Guide to Increased Traffic and Engagement Just as a thorough spring cleaning declutters your home, and a relaxing scalp massage eases work-related stress, websites need periodic refreshing to stay relevant and effec
Apr 08, 2025 am 10:10 AM
How to use Google Search Console for keyword research
Unlocking SEO Success with Google Search Console: A Free Keyword Research Guide SEO professionals often rely on pricey tools for keyword research. However, Google Search Console (GSC) offers a free, powerful alternative, providing direct insights fr
Apr 08, 2025 am 10:00 AM
Generative AI use surging among consumers for online shopping: Report
Adobe's latest data shows that generative AI traffic pours into U.S. retail websites during the 2024 holiday season, and this trend continues until 2025. From November 1 to December 31, 2024, generative AI traffic increased by 1,300% year-on-year (Cyber ??Monday increased by 1,950% year-on-year). Adobe found that this trend continues after the holiday season. In February 2025, generative AI traffic increased by 1,200% compared with July 2024. The reason why the percentage is so high is that generative AI tools are very novel. ChatGPT released its research preview on November 30, 2022. Generative AI traffic is still small compared to other channels such as paid search or email, but its
Apr 08, 2025 am 09:16 AM
Bing Webmaster Tools Copilot feature now available to all users
Microsoft today announced the general availability of Copilot in Bing Webmaster Tools, expanding access from a limited beta of 10,000 users to all. Bing Webmaster Tools Copilot: Your SEO Assistant Copilot aims to provide webmasters with quick, accura
Apr 07, 2025 am 10:56 AM
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