82% of Google AI Overviews citations come from deep pages: Report
Google's AI Overviews favor deep content, according to BrightEdge's analysis of millions of URLs. This shifts the SEO focus from solely optimizing homepages. Key Findings: BrightEdge's research reveals a significant preference for deeper content wit
Apr 07, 2025 am 10:13 AM
Bing Webmaster Tools Search Performance reports gains comparisons
Bing Webmaster Tools enhances its Search Performance report with date range comparison. This new feature allows website owners to directly compare key metrics across different time periods within the Bing platform itself. Microsoft's Announcement: M
Apr 07, 2025 am 10:09 AM
Google AI Overviews caught linking back to its own search results
Google is experimenting with adding prominent, clickable links within its AI Overviews. However, instead of directing users to publishers' websites or other external sources, these links redirect users back to Google's own search results. This mean
Apr 07, 2025 am 09:53 AM
4 SEO practices with diminishing returns
Marketing resources, whether time, money, or expertise, are limited. Today's businesses, fueled by AI advancements and efficient tools, demand greater results with fewer resources. This means every moment invested in SEO is crucial. SEOs must conce
Apr 07, 2025 am 09:15 AM
What today's consumers expect — and how marketers should respond
Consumers’ definition of loyalty is changing. Values ??such as sustainability, authenticity and transparency are driving consumer decision-making – personalization is no longer a feature that adds icing on the cake, but consumer expectations. Whether planning internal marketing activities or developing strategies for customers, this new white paper Beyond Purchase: The Future of Consumer Behavior in 2025 analyzes trends that are currently critical to marketers. In the white paper, you will learn: How Value-based Marketing Reshapes Customer Expectations How immersive experiences such as AR, VR and live streaming are integrated into it Why hyper-personalization and real-time interaction are the key to conversion How to balance personalization and growing privacy issues For focusing on making a resonance and driving results
Apr 06, 2025 am 10:09 AM
Microsoft Bing/Copilot use schema for its LLMs
Microsoft confirms that its large language models (LLMs) leverage schema markup to better understand website content. This confirmation, made by Fabrice Canel of Microsoft Bing at SMX Munich, settles some debate surrounding the use of structured dat
Apr 06, 2025 am 09:50 AM
Google may remove your page from search if users don't interact with it
Google may remove pages from its search results (or even its index) if users don't interact with them. This was recently confirmed by Google's Martin Splitt in a Google Search Central YouTube video. This corroborates previous Google statements (dat
Apr 06, 2025 am 09:47 AM
SEO priorities for 2025: Your guide to search success
SEO is a constantly evolving field, outpacing many professionals' ability to keep up. This guide outlines key strategies for SEO success in 2025, based on the most effective approaches used by leading marketing teams. The old SEO playbook is obsole
Apr 06, 2025 am 09:46 AM
Beyond Google: How to put a total search strategy together
Diversifying Your Search Strategy Beyond Google: A Total Search Approach Today, relying solely on Google for search visibility is insufficient. Search behavior is evolving, especially among younger generations. Gen Z increasingly uses platforms like
Apr 05, 2025 am 09:42 AM
Social search is Gen Z's Google: Are you visible where it matters?
Gen Z is revolutionizing information discovery, shifting away from Google to platforms like TikTok, Instagram, YouTube, Reddit, and Discord. This isn't a trend; it's a fundamental change in how people find information, from product reviews to how-to
Apr 05, 2025 am 09:33 AM
Google: Not all sites will fully recover with future core algorithm updates
Google's March 2025 core update, launched last week, aims to improve the visibility of high-quality content. However, Google clarifies that this doesn't guarantee a full recovery for all affected websites to their previous ranking peaks. Google's St
Apr 05, 2025 am 09:26 AM
Google Search Console API gains 24-hour hourly data for past 8 days coming soon
Google Search Console API to Offer Hourly Search Data for the Past 8 Days Google recently added 24-hour data to the Search Performance report within Google Search Console. This functionality is expanding: soon, this data will be accessible via the S
Apr 05, 2025 am 09:23 AM
Google's AI Mode: Here's what matters for SEOs and marketers
Google's AI Mode: A Deep Dive into Search's AI Revolution Launched earlier this month as a Google Search Labs experiment, Google's AI Mode is reshaping the search landscape. After extensive testing across various search intents and platforms, we've
Apr 05, 2025 am 09:22 AM
Answer engine optimization: 6 AI models you should optimize for
AI search engines are revolutionizing the way people get information. Ranking high on Google and Bing search engines has been the cornerstone of search visibility for years. But with the rise of AI-driven search, is this ranking priority changing? We are in an age of uncertainty, and we have never seen such a situation since the early days of SEO—the rise and fall of search engines in the dispute over relevance. Time will tell which AI answer engine will win. SEO is still important, but AI is rewriting the rules. This article will analyze: Six AI search participants worth paying attention to and their content sources. Market share and usage trends, showing the direction of the shift of search behavior. How AI answer engines still rely on traditional search engines. Businesses should now
Apr 04, 2025 am 10:26 AM
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