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Google Business Profile bug prevents adding new businesses

Google Business Profile (GBP) users encountered difficulties adding new businesses earlier today. The problem arose when attempting to proceed past the phone number and website entry screen; the "Next" button became unresponsive. This iss

How geotagging photos affects Google Business Profile rank: Study

A 10-week study on geotagging's impact on local search rankings reveals surprising results. Our team investigated whether adding coordinates to image EXIF data (geotagging) influences Google Business Profile (GBP) rankings. Geotagged images showed a

Google AI Mode rolling out to second batch of users now

Google expands AI Mode access to more users. Initially launched March 5th for Google One AI Premium subscribers in the US, a wider rollout is now underway. If you're in the US and previously opted in, you might now have access. Accessing AI Mode: T

SEO execution: Understanding goals, strategy, and planning

SEO: Beyond Tactics, Towards Strategic Domination The term "SEO" often evokes a blurry image – is it technical wizardry or creative artistry? The truth is, it's both, and much more, depending entirely on a business's unique goals and circu

Why SEO fundamentals are 10x more important now

The rise of generative AI has significantly impacted the search landscape, leaving many SEO professionals questioning the most effective strategies. This article argues that instead of chasing fleeting trends, mastering fundamental SEO principles is

Google rolls out AI Overviews In EU regions

Google's AI Overviews are now available in several new European countries. This expansion follows a broader rollout earlier this month and last October, bringing the total number of supported countries to over 100. Google Search now features AI Over

Ex-Google exec: Giving traffic to publishers 'a necessary evil'

Google's shift away from directing users to external websites is confirmed by a recent profile of Elizabeth Reid, head of Google Search. A former senior executive described sending traffic to publisher sites as a "necessary evil," highligh

AI, SEO, and Client Success: 7 Agency Trends Defining the Year

AI-enabled marketing: Seven major trends for marketing agencies in 2025 Driven by artificial intelligence, evolving platforms and ever-changing consumer expectations, marketing agencies are navigating a whole new world of marketing. Its development speed is dazzling, but it is also full of opportunities. We asked numerous marketing agencies about their forecasts for new trends in the coming year, and their insights reveal a common focus: leveraging AI to scale operations, diversify content strategies to cope with natural traffic declines, and adopting tools that balance creativity and efficiency. These trends reflect the direction of the industry and the preparations institutions make to address new challenges. We will dig deep into key insights from over twenty marketing agencies, explore strategies that will define organizational success in 2025 and provide

6 easy ways to adapt your SEO strategy for stronger AI visibility

With the rise of AI-powered search and steady increases in monthly LLM referral traffic, many of our SEO clients are asking how they can improve their visibility and brand sentiment in AI responses. One of the biggest challenges, though, is that

Book your SMX Advanced pass by Saturday to save big!

Ready to elevate your search marketing skills? Search Engine Land's SMX Advanced conference, taking place in Boston from June 11-13, offers an intensive, advanced-level training experience. Skip the introductory material and dive straight into cutt

Remote, content SEO roles in decline: Report

The SEO job market is shifting, according to the 2025 Previsible State of SEO Jobs Report. A significant decline in remote and content-focused SEO roles has been observed, with listings dropping 34% and 28% respectively. Conversely, leadership posi

Google drops AI while browsing feature

Google's "AI while browsing" feature, previously known as "SGE while browsing," has been discontinued. While Google hasn't publicly stated the reason, the feature's removal is documented in their help section. What was AI while b

Google March 2025 core update rollout is now complete

The March 2025 Google Core Update: A Comprehensive Analysis Google's March 2025 core update, which began on March 13th and concluded on March 27th, is now complete. This update, a standard adjustment to Google's core ranking algorithm, aimed to enha

Ad hijacking: Understanding the threat and learning from Adidas