How to restructure your website using personas: A guide for better results
Website visitors rarely follow a predetermined path, creating a challenge for website design. This article explores how to create a website that effectively serves all target audiences, regardless of their entry point or navigation style. The soluti
Apr 20, 2025 am 09:43 AM
6 ways GPT Operator is changing PPC automation
PPC automation has always been about efficiency. We’ve relied on scripts, rule-based optimizations, and APIs to manage campaigns at scale. These tools have been essential, but they all share a common limitation: they follow strict, pre-prog
Apr 20, 2025 am 09:16 AM
Google AI Overviews more volatile than organic rankings: Report
Google's AI Overview rankings, the web pages featured in AI-generated responses, exhibit greater instability than traditional Google organic search rankings. A recent Authoritas analysis reveals that within two to three months, a significant 70% of
Apr 19, 2025 am 10:56 AM
Optimizing for AI search: Why classic SEO principles still apply
The digital landscape is constantly evolving, a reality keenly felt by SEO professionals. AI-powered search tools like ChatGPT, Perplexity, Claude, and Gemini are rapidly changing how users find information online. However, the fundamental principl
Apr 19, 2025 am 10:54 AM
Microsoft Bing testing Copilot Search
Microsoft is experimenting with a novel Bing search iteration dubbed "Copilot Search," leveraging Copilot AI to deliver search results in a unique format. This differs significantly from standard Bing Search, Copilot, and Bing's generative
Apr 19, 2025 am 09:33 AM
Next week: Live search training you can't afford to miss
Are you ready to take your SEO and PPC campaigns to the next level of success? Tackle the challenges of the New Year with actionable tactics, expert guidance, and the inspiration you need to succeed at the spring edition of the SMX Master Classes &am
Apr 18, 2025 am 11:45 AM
Google sued by Chegg over AI Overviews hurting traffic and revenue
Chegg, an education technology company, is suing Google, alleging that Google's AI Overviews feature harms Chegg's traffic and revenue. Chegg claims AI Overviews significantly impacts its acquisitions, revenue, and employees, diverting traffic away
Apr 18, 2025 am 11:00 AM
Google Search Console API delayed
Reports indicate a delay in the Google Search Console API, impacting data availability. The issue, first noticed around Wednesday, February 19th, caused delays in data updates, with some users reporting incomplete data as late as Thursday, February
Apr 18, 2025 am 09:21 AM
Branded search and SEO: What you need to know
Brand search optimization: securing your online identity Google and LLMs (like ChatGPT) display branded search results when users search for your brand name. High ranking for these searches is crucial for all businesses, regardless of size, but achi
Apr 17, 2025 am 10:24 AM
The future of ecommerce search: Insights from 200 retailers
Unlocking the Power of AI-Driven Product Search: A 2025 Outlook Consumers demand fast, precise, and personalized search results, yet many online retailers still grapple with effective product discovery. The State of Product Discovery in Digital Comm
Apr 17, 2025 am 09:49 AM
Not appearing in Google AI Overviews significantly harms webpages: Study
A new study by Terakeet reveals the significant impact of Google's AI Overviews on webpage traffic. Inclusion in these overviews boosts traffic, while exclusion leads to measurable harm. The Benefits of AI Overview Inclusion: The study shows consis
Apr 17, 2025 am 09:19 AM
59% of Americans click on brands they know in Google results: Survey
A recent survey by Page One Power reveals a compelling statistic: searchers are twice as likely to click on familiar brands compared to top-ranked search results. This highlights the crucial role of brand recognition in SEO success. A significant 5
Apr 16, 2025 am 11:38 AM
5 SEO content pitfalls that could be hurting your traffic
Avoid common misunderstandings in SEO strategies and improve website traffic Not all SEO strategies are universal, but some common practices are always effective when it comes to helping websites recover traffic losses or drive growth. These models have emerged repeatedly in numerous projects and have become best practices within our organization. While they may not be applicable in all situations, they always bring results. If you want to recover lost traffic or return to growth track, avoid the following SEO pitfalls: Write blog posts based on keyword search volume Search engines prioritize content written for users because it meets the needs of users. They may use a site-wide classifier and a manual auditor to evaluate this. If each page and blog post is just for the key to estimate
Apr 16, 2025 am 10:26 AM
Reddit for SMBs: A hidden SEO and engagement goldmine
Reddit: A powerful tool for small and medium-sized enterprises to enhance brand awareness and SEO Reddit is not only a gathering place for emoticons and hot topics, but also a powerful tool for small and medium-sized enterprises (SMBs) to increase brand awareness, connect with their audiences, and even enhance SEO. While most of the marketing advice about Reddit is targeted at large brands, SMEs can also effectively leverage the platform to interact with potential customers, build trust, and achieve real results. Think of Reddit as another social platform So, why should SMEs consider using Reddit? Unlike other social media channels like Instagram, on Instagram you have to keep up with every new feature in order for the algorithm to promote your
Apr 15, 2025 am 10:50 AM
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