Google quietly updated the News and Discover manual action policies
Google has updated its manual actions for Google News and Google Discover a few months back, where they removed the adult-theme and artificial freshening sections, updated the hateful content section and added five new deceptive practices sections.
May 10, 2025 am 09:29 AM
Want to speak at SMX Advanced? We want to hear your ideas
SMX Advanced, the leading conference for seasoned search marketing experts, is thrilled to announce its return to in-person events! Join us June 11-13, 2025, at the Westin Boston Seaport for three days of cutting-edge SEO, PPC, and AI strategies. Th
May 09, 2025 am 11:07 AM
How to benchmark your SEO performance in 2025
Optimize Your SEO Strategy with Data-Driven Benchmarking: A 5-Step Guide In today's volatile SEO landscape, establishing a robust benchmarking framework is crucial for enhancing search performance. This article outlines a five-step process to achieve
May 09, 2025 am 10:33 AM
Evolving SEO for 2025: What needs to change
SEO Trends in 2025: User-first Strategy led by AI In 2024, the SEO field has undergone earth-shaking changes. In 2025, artificial intelligence (AI) is no longer a potential threat, but a core driving force, and its influence far exceeds expectations. While Google still dominates the search engine, SEO professionals are shifting their focus: from optimizing specific channels to understanding and serving users, regardless of the way and platform they choose to interact with. This shift represents a fundamental change in SEO, from keyword strategy to user-centric strategy. Here are the preparations our team has made to address the challenges and opportunities in 2025: Application of AI in SEO SEO based on large language model (LLM) and
May 09, 2025 am 10:17 AM
International SEO: Everything you need to know in 2025
Global expansion demands more than website translation; it necessitates a robust international SEO strategy. This comprehensive guide details optimizing your website for diverse countries and languages, ensuring global audience reach. What is Interna
May 09, 2025 am 10:05 AM
Why over-bidding on your brand could be hurting your bottom line
Paid search ads have long been a cornerstone of brand protection for marketers. However, this strategy may prove costlier than necessary, especially when organic search results can achieve similar outcomes. This article explores the evolution of bra
May 09, 2025 am 09:27 AM
Google change disrupts SEO tools, resulting in data blackouts
Google's recent system update has significantly impacted numerous SEO tools. This change, implemented within the last 48 hours, appears to have blocked many data scrapers and APIs, leading to widespread data outages. Several SEO platforms, including
May 09, 2025 am 09:25 AM
Google sending manual actions for site reputation abuse in Europe?
Google appears to be rolling out manual actions against sites for reputation abuse in Europe. Coupon sites in Italy, Spain, and France are reportedly affected. Observed Impacts: SEO professionals are reporting significant drops in rankings and dein
May 08, 2025 am 11:34 AM
Google no longer shows breadcrumbs in mobile search results snippets
Google has streamlined the appearance of mobile search results by removing breadcrumbs. The company states this change offers a "cleaner, more streamlined look for URLs." Desktop search results remain unchanged. This update is global, aff
May 08, 2025 am 11:22 AM
Google updates search quality raters guidelines with a focus on spam
Google quietly updated its search quality rater guidelines, focusing primarily on spam detection improvements. The changes, detailed in the updated PDF, include: Enhanced clarity in the "Page Quality Lowest and Low" sections, better align
May 08, 2025 am 10:31 AM
Brave Search Rerank lets you boost or remove sites from search results
Brave Search introduces Rerank feature to let you customize search results! All users can now use the Rerank feature to "promote" (promote ranking) or "remove" (remove) the websites in the search results (remove) or "remove" (remove from the results). How it works: When Brave searches, a Rerank panel is displayed. Users can like or click on any website in the search results. Likes will improve the website ranking, and clicking will prevent the website from displaying. You can undo the like or click action at any time. It will not affect the algorithm ranking: Brave official said: “Using Rerank does not change the domain name of other users or the entire Brave Search
May 08, 2025 am 09:41 AM
How would a Google breakup impact SEO?
Google's Monopoly Status and the Implications for SEO Google's dominance in web search, mobile, and online tools has led to antitrust concerns and investigations in both the US and UK. The Department of Justice (DOJ) has even proposed breaking up Go
May 08, 2025 am 09:30 AM
SEO today and beyond: 8 ways to balance what works now with what's to come
SEO is at a crossroads. As AI reshapes the digital landscape and Google continues to drive less traffic to brands, marketers face a critical challenge: how to balance strategies that deliver results today with innovations that prepare for tomorrow
May 07, 2025 am 11:27 AM
The top 5 strategic SEO mistakes enterprises make (and how to avoid them)
Enterprise SEO comes with unique challenges: massive websites, coordination across departments, and the need for a strategic vision. Without careful planning, common SEO mistakes can lead to wasted resources and underperformance in the search resu
May 07, 2025 am 10:54 AM
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