Why branding matters for in-house SEO teams
In marketing – whether digital or not – we all understand the power of a strong brand. A recognizable brand is vital for earning and keeping attention, driving trust, and building loyalty. On the agency side, this connection is clear: b
May 07, 2025 am 10:38 AM
Yahoo testing new AI Search features
Yahoo appears to be testing some new AI related features within Yahoo Search. In fact, some are seeing Yahoo show a banner at the top of Yahoo’s home page that says, “We’re building a new yahoo.com to show more of what’s interest
May 07, 2025 am 10:36 AM
Ex-Hubspotters reveal 5 SEO insights about HubSpot's traffic woes
HubSpot’s SEO collapse has been the talk of the SEO world for the last several days. As a reminder, here’s a screenshot of HubSpot’s organic traffic drop, based on Semrush data: Among the endless reactions and perspectives, t
May 07, 2025 am 09:55 AM
Google sending manual actions for site reputation abuse in Germany
Google appears to be rolling out manual actions, search penalties, across German-based sites over the site reputation abuse policy. This comes a week or so after Google expanded the penalties across Europe, for sites in Italy, Spain, and France. W
May 07, 2025 am 09:43 AM
Tools and tips for making internal training videos
As a search marketer, you’re already skilled at creating content that captivates audiences and drives results. But when the audience is your own team and the goal is internal training, the task might feel a bit out of your comfort zone. Creat
May 07, 2025 am 09:35 AM
How marketing leaders are adjusting Google, AI search strategies
A recent Botify survey reveals that the majority of marketing leaders are adapting their strategies in response to the evolving search landscape. The rise of AI search, search fragmentation, and potential Google antitrust actions are driving this sh
Apr 30, 2025 am 09:52 AM
Title tags and SEO: Everything you need to know in 2025
Crafting Compelling Title Tags for 2025: Stand Out from the Crowd In 2025, effective SEO requires more than just keywords. To boost click-through rates and maintain search rankings, your title tags need to be concise, captivating, and precisely refl
Apr 30, 2025 am 09:14 AM
AI optimization: How to optimize your content for AI search and agents
Want your content discovered and utilized by AI search engines and agents? Traditional SEO strategies are insufficient; AI systems process information differently. This guide outlines crucial optimizations to maintain content visibility and ranking
Apr 30, 2025 am 09:12 AM
Mentorship in SEO: How to learn, grow, and build your network
SEO mentorship: A powerful, often overlooked asset In the ever-evolving SEO landscape, mentorship offers significant advantages for both seasoned professionals and newcomers. This powerful tool accelerates growth, hones skills, and strengthens profe
Apr 28, 2025 am 09:45 AM
ChatGPT growing as a traffic referrer, reshaping search behavior: Report
ChatGPT's search and drainage effect is significant, especially beneficial to education, technology and software development websites. Based on the analysis of 80 million global clickstream data in the second half of 2024, Semrush shows that as of November, ChatGPT has brought more traffic to more than 30,000 independent domain names. Changes in search behavior: About 54% of ChatGPT's queries do not enable the search function, and the remaining 46% use search. The average ChatGPT prompt word length is 23 words, with a maximum of 2712 words. The average ChatGPT search term length is much shorter, with only 4.2 words and a maximum of 301 words. Search intent changes: Traditional search keywords have clear intentions (navigation, information, business
Apr 28, 2025 am 09:40 AM
Product studio now available within Google Business Profiles
Google Business Profiles now integrates Google Product Studio, a generative AI tool that lets you enhance your product images with AI-powered background scene changes. This feature, already available in Google Merchant Center and Google Ads, simplif
Apr 28, 2025 am 09:14 AM
OpenAI drops sign in requirement for ChatGPT search
OpenAI's ChatGPT Search: Now Account-Free and Poised for Growth OpenAI has made its ChatGPT Search readily available to everyone, eliminating the need for logins or account creation. This significant update, announced on X (formerly Twitter), allows
Apr 27, 2025 am 09:52 AM
Instagram and TikTok outrank Google for Gen Z shoppers: Survey
A new survey from GRIN, a creator management platform, reveals that Gen Z consumers favor Instagram and TikTok over Google for product discovery. Key Findings: Among 18- to 27-year-olds, product discovery habits show a strong preference for social m
Apr 27, 2025 am 09:45 AM
Google organic and paid CTRs hit new lows: Report
Google AI Overviews are impacting organic and paid click-through rates (CTRs), according to a new Seer Interactive analysis. The study, examining approximately 10,000 informational keywords ranking within the top 20 Google search results, reveals a
Apr 27, 2025 am 09:29 AM
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