Despite being a popular talking point, people aren’t (yet?) abandoning Google Search and using ChatGPT search or other AI chatbots.
In fact, the number of Google searches increased year over year,and Google Search handles 373 times more searches than ChatGPT, according to a new analysis by SparkToro co-founder Rand Fishkin.
Why we care. Many search marketers, users, and analysts have speculated that AI tools are reducing Google’s dominance in search. However, this research finds no evidence that vast numbers of searchers are abandoning Google for ChatGPT and other AI search engines and chatbot experiences.
By the numbers. Even if all ChatGPT’s 1 billion messages per day were search-related, its total share of the search market would be less than 1%. (ChatGPT used search to answer 46% of queries, and only 30% of ChatGPT prompts fell into “traditional” search-like behavior, according to a Semrush study.)
- Google saw more than 5 trillion searches in 2024, or about 14 billion per day, giving it a 93.57% market share.
- ChatGPT saw an estimated 37.5 million search-like prompts per day, giving it a 0.25% market share. That’s less than Microsoft Bing (4.10%), Yahoo (1.35%), and DuckDuckGo (0.73%).
- Google saw ~373 times as many searches as ChatGPT in 2024.
More Google searches. The number of Google searches grew 21.64% in 2024, compared to 2023, based on Datos data.
- This data seems to confirm what Alphabet/Google CEO Sundar Pichai said about AI Overviews increasing search usage (“we are seeing an increase in search usage among people who use the new AI Overviews…”).
But. Just because people are searching more doesn’t necessarily mean Google is sending as many clicks or as much traffic to websites. As a reminder, an estimated 60% of Google searches ended without a click in 2024. That means more than 3 trillion searches in 2024 ended without a click.
Dig deeper. Survey: 54% of people look through more search results vs. 5 years ago
The report. New Research: Google Search Grew 20% in 2024; receives ~373X more searches than ChatGPT.
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