How to use Chrome's built-in ad blocker on abusive sites
Jul 27, 2025 am 12:31 AMGoogle Chrome doesn't have a built-in traditional ad blocker, but it provides features to block intrusive and abusive ads. ① Pop-up windows and redirection can be blocked through content settings and Better Ads Standards; ② Enable safe browsing to warn or block access to dangerous websites; ③ Clear site data and block third-party cookies to reduce tracking; ④ Chrome's native tools cannot completely block banner ads and video ads. If you need stronger functions, you need to install an extension.
Google Chrome doesn't come with a built-in ad blocker in the traditional sense, but it does have a feature that helps block intrusive and abusive ads — especially those that are overly annoying or potentially harmful. This functionality comes through the Content Settings and integration with the Better Ads Standards from the Coalition for Better Ads. Here's how to use Chrome's native tools to reduce exposure to abusive ads.

Block Pop-ups and Redirects on Abusive Sites
One of the most common abusive ad behaviors is unwanted pop-ups and redirects. Chrome lets you control these directly:
- Go to Settings > Site Settings > Pop-ups and redirects
- Toggle the main switch to block them by default
- You can also manage exceptions by clicking "Add" under "Allowed" if you want certain sites to show pop-ups
This won't block all ads, but it will stop many aggressive ad tactics like auto-opening tabs or push notifications from shady sites.

Use Chrome's Safe Browsing to Warn or Block Dangerous Sites
Chrome includes a built-in Safe Browsing feature that warns users before visiting known malicious or deceptive websites — including those that serve abusive ads or malware-laden banners.
- To enable or adjust settings: Settings > Privacy and security > Security
- Make sure “Standard protection” or higher is selected
- These settings help Chrome warn you (or block entirely) when you're about to land on a site serving dangerous ads
This is more of a protective layer than an ad blocker, but it plays a big role in filtering out abusive content at the source.

Clear Site Data That Tracks You Across the Web
Abusive ad networks often rely on cookies and site data to follow users and serve targeted, sometimes malicious, ads.
Here's what to do:
- Go to Settings > Privacy and security > Clear browser data
- Choose a time range (eg, last hour or all time)
- Select Cookies and other site data and Cached images and files
- Click “Clear data”
You can also choose to block third-party cookies , which are often used by ad networks:
- Go to Settings > Site Settings > Cookies and site data
- Toggle on Block third-party cookies
Doing this regularly reduces tracking and limits the reach of abusive ad networks.
Limitations and When to Consider Extensions
While Chrome's built-in tools help with abusive ads, they don't fully block banners, video ads, or sponsored content. For full ad-blocking capabilities — like hiding ads or skipping autoplay videos — you'll need to install a third-party extension like uBlock Origin or AdGuard .
That said, if your goal is simply to avoid the worst kinds of abusive ads — pop-ups, redirects, and sketchy domains — Chrome's native tools are surprisingly effective. Just make sure they're enabled and updated regularly.
Basically that's it.
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