To find and collaborate with Xiaohongshu influencers, use the platform’s search function, explore topic channels, leverage third-party analytics tools, monitor branded campaigns, and reach out directly with personalized messages to build effective partnerships.

If you're looking to identify and collaborate with influencers on Xiaohongshu, knowing the right search techniques and engagement strategies is essential. Here’s how to effectively find the right KOLs:

The operating environment of this tutorial: Xiaomi 14, Android 14

1. Use Xiaohongshu's Built-in Search Function

Xiaohongshu has a powerful native search engine that allows users to discover content and creators by keywords, topics, or hashtags. Leveraging this feature helps narrow down influencers in specific niches such as beauty, fashion, or lifestyle.

• Type relevant keywords like “makeup tutorial” or “fitness routine” into the search bar.
• Switch to the "Users" tab to view profiles most associated with your search term.
• Analyze top results by checking post frequency, engagement rate, and follower count.

2. Explore Topic Channels and Official Recommendations

Xiaohongshu curates featured creators through topic-based channels and algorithmic recommendations. These sections highlight high-performing influencers who align with current trends.

• Navigate to categories such as “Style,” “Beauty,” or “Travel” from the homepage.
• Browse the “Recommended Creators” or “Trending Now” sections within each category.
• Click on posts from these creators to assess content quality and audience interaction.

3. Leverage Third-Party Data Platforms

Dedicated influencer marketing platforms provide analytics on Xiaohongshu KOLs, including audience demographics, performance history, and cooperation costs.

• Use tools like Xingtu (by ByteDance), WotoHub, or NoxInfluencer to search for verified Xiaohongshu accounts.
• Filter results by niche, engagement rate, number of collaborations, and average reach.
• Review historical campaign data to evaluate suitability for your brand.

4. Monitor Branded Campaigns and Collaborations

Observing which influencers partner with similar brands can reveal effective collaborators in your industry.

• Search for branded hashtags (e.g., #MySkincareRoutineWithBrandX) to find ongoing campaigns.
• Identify recurring creators across multiple brand promotions—they may be professional KOLs open to partnerships.
• Check comment sections to gauge audience authenticity and sentiment.

5. Initiate Direct Outreach via Private Message or Email

Once potential influencers are identified, initiating contact through official channels is key to establishing collaboration.

• Send a polite direct message through Xiaohongshu introducing your brand and intent.
• Include a brief proposal outlining campaign goals and expected deliverables.
• Request their media kit or partnership information if available.

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