Determine if your channel is linked to a personal Google Account or a Brand Account. 2. For a personal account, go to Google Account settings, click Personal info, edit Name, and save; changes reflect on YouTube within minutes but can only be done once every 3 months. 3. For a Brand Account, go to YouTube Studio, Settings, Channel settings, Advanced settings, edit the Channel name, and click Save; name changes can be made anytime. 4. Remember that changing your name doesn’t update your channel URL automatically, custom URLs require reapplication after 30 days, verification is retained if guidelines are followed, viewers should be informed of rebranding, and names must not infringe on trademarks or mislead, with updates taking time to appear across platforms.
Changing your YouTube channel name is straightforward, but it’s important to know that your channel name is tied to your Google Account or Brand Account, depending on how your channel is set up. Here’s how to do it correctly:

1. Understand Which Type of Account You’re Using
Before making changes, determine whether your YouTube channel is linked to a personal Google Account or a Brand Account:
- Personal channel: Uses your personal Google Account name.
- Brand Account (managed channel): Created for businesses or creators who want separation from their personal identity.
The method to change the name depends on which one you’re using.

2. Change Name for a Personal Google Account Channel
If your channel uses your personal Google Account (most common for individual creators), follow these steps:
- Go to Google Account settings.
- Click on Personal info in the left sidebar.
- Under “General info,” click Name.
- Enter your new name and click Done.
- Confirm the change if prompted.
?? Note: Google may limit how often you can change your name (usually once every 3 months). Also, your YouTube channel will update automatically, but it might take a few minutes to reflect.

3. Change Name for a Brand Account Channel
If you're using a Brand Account (common for teams or businesses), here’s how to change it:
- Go to YouTube Studio.
- Click your profile icon in the top-right and go to Settings.
- Under the Channel section, click Channel settings.
- Select Advanced settings.
- In the “Channel name” field, enter your new desired name.
- Click Save at the bottom.
? This method only works for Brand Accounts. You can change the name as often as needed.
4. Important Things to Keep in Mind
- Channel URL and Custom URL: Changing your name doesn’t automatically change your channel URL. If you want a matching custom URL (like youtube.com/@YourNewName), you’ll need to apply for a new one once the name change settles (usually after 30 days).
- Verification badge: If you’re verified, your verification stays, but make sure the new name complies with YouTube’s naming policies.
- Confusion for viewers: If you rebrand, consider announcing the change in a video or community post so your audience isn’t confused.
- Name availability: YouTube doesn’t require unique names, but avoid misleading or trademarked names.
Basically, the process depends on your account type. Personal accounts change via Google settings, while Brand Accounts can be renamed directly in YouTube Studio. Just be patient—updates can take a little time to appear across all devices and platforms.
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