When inserting images in web development, pay attention to format selection, label attribute optimization, responsive processing and accessibility. 1. Choose the appropriate format according to the purpose: JPEG is suitable for photos, PNG is suitable for transparent backgrounds, WebP takes into account both compression and transparency, and SVG is suitable for vector graphics; 2. Use img tag properties correctly: set src, alt, width, height and loading to improve loading and SEO; 3. Optimize the image size and realize responsiveness: compress the image, use srcset to adapt to multiple devices; 4. Enhance semantics and accessibility: provide meaningful alt text, and use figure and figcaption structure to assist in understanding.
In web development, inserting images seems simple, but there are many things to pay attention to if you really use them well. Pictures not only affect the beauty of the page, but also directly affect the loading speed and SEO performance. Mastering some practical skills can make pictures look good and efficient on web pages.

Use the appropriate image format
The most commonly used image formats in web pages are JPEG, PNG, WebP and SVG. Each format is suitable for different scenarios, and choosing the right format can significantly improve the effect.
- JPEG : Suitable for photos or pictures with rich colors, high compression rate, but does not support transparency.
- PNG : Suitable for pictures that require a transparent background, such as LOGO or icon, but the file size is usually larger than JPEG.
- WebP : Google's format is more efficient in compression, supports transparency and animation, and compatibility is improving.
- SVG : Vector graphics, suitable for icons and simple graphics, without distortion, and small in size.
If you pursue loading speed, WebP is a good choice; PNG or SVG is more suitable when you need a transparent background.

Correctly use the attributes of the <img src="/static/imghw/default1.png" data-src="https://img.php.cn/upload/article/000/000/000/175347946763354.jpeg" class="lazy" alt="Inserting Images in HTML: Best Practices" >
tag
Inserting images in HTML mainly depends on <img src="/static/imghw/default1.png" data-src="https://img.php.cn/upload/article/000/000/000/175347946763354.jpeg" class="lazy" alt="Inserting Images in HTML: Best Practices" >
tags. Although it is simple, several key attributes cannot be ignored.
- src : Must be set, pointing to the image address.
- alt : equally important, used for alternative text when images cannot be loaded, and is also the key to SEO and accessibility.
- width and height : It is recommended to always set to avoid page layout jitter (CLS).
- loading="lazy" : optional, allowing the image to be loaded late and speed up the first screen.
For example:

<img src="/static/imghw/default1.png" data-src="photo.jpg" class="lazy" alt="A beautiful sunset" style="max-width:90%" style="max-width:90%" loading="lazy">
Setting these attributes will not only improve the user experience, but also help search engines better understand your content.
Image optimization and responsive processing
Too large images are one of the main reasons why web pages are loading slowly, so optimizing images is a must.
- To compress the image before uploading, you can use tools such as TinyPNG and ImageOptim.
- Using responsive picture technology, images with different resolutions are provided through
srcset
attribute and adapted to different devices.
For example:
<img src="/static/imghw/default1.png" data-src="small.jpg" class="lazy" srcset="medium.jpg 1000w, large.jpg 2000w" alt="Responsive image" sizes="(max-width: 600px) 100vw, 50vw" >
In addition, consider using modern formats such as WebP and automatically converting formats through server configuration to further improve performance.
Don't ignore the semantics and accessibility of images
Images are not just visual elements, they are part of the content for search engines and assistive technologies.
- The alt text should describe the content of the image , rather than simply writing "image" or "picture".
- If the image is only for decorative purposes, you can set
alt
to an empty string (alt=""
) and tell the screen reader to skip. - Use
<figure>
and<figcaption>
to wrap pictures and explanatory texts to enhance semantic structure.
For example:
<figure> <img src="/static/imghw/default1.png" data-src="chart.png" class="lazy" alt="Sales growth from 2020 to 2023"> <figcaption>Sales growth from 2020 to 2023</figcaption> </figure>
This not only makes the page clearer, but also makes it easier to access by all kinds of users.
Basically that's it. Inserting images is not difficult, but only by handling the details in place can you take into account the beauty, performance and accessibility.
The above is the detailed content of Inserting Images in HTML: Best Practices. For more information, please follow other related articles on the PHP Chinese website!

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