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Table of Contents
1. Use YouTube’s Built-in Trending Tools
2. Leverage Google Trends
3. Monitor Social Media and News Platforms
4. Analyze Competitors and Top-Performing Videos
5. Use Trend Research Tools
Home Software Tutorial Computer Software How to find trending topics for YouTube videos

How to find trending topics for YouTube videos

Jul 25, 2025 am 12:29 AM

Use YouTube’s Trending tab, explore by region, and check personalized discovery sections for real-time insights. 2. Leverage Google Trends with YouTube search filters, regional settings, and time frames to spot rising queries. 3. Monitor Twitter/X hashtags, Reddit discussions, TikTok/Instagram Reels, and news platforms to catch cross-platform trends. 4. Analyze competitors’ popular recent videos for keywords, engagement, and content angles in your niche. 5. Utilize tools like VidIQ, TubeBuddy, Tubics, trendhunter.com, and AnswerThePublic for keyword, tag, and audience insight. Consistently track trends weekly, maintain an idea list, and act quickly on relevant opportunities to create timely, high-performing content that aligns with your audience’s interests.

How to find trending topics for YouTube videos

Finding trending topics for YouTube videos doesn’t have to be guesswork. With the right tools and strategies, you can stay ahead of the curve and create content that gets seen. Here’s how to find what’s trending — and why it matters.

How to find trending topics for YouTube videos

The easiest place to start is right on YouTube itself.

  • Check the "Trending" Tab: On desktop or mobile, go to the left-hand menu and click “Trending.” This shows what’s currently popular in your region across categories like music, gaming, and entertainment.
  • Browse by Region: Trends vary by country. If you’re targeting a global audience, switch your location settings to see what’s hot in different markets.
  • Look at “Explore” or “Discover” Sections: YouTube often highlights rising topics in personalized recommendation feeds — pay attention to repeated themes.

This gives you real-time insight into what’s catching fire with viewers.

How to find trending topics for YouTube videos

Google Trends is a free and powerful tool for spotting rising interest.

  • Enter keywords related to your niche and see their search volume over time.
  • Use the “YouTube Search” filter to focus only on video-related queries.
  • Compare multiple topics to see which one is growing faster.
  • Set your region and time frame (e.g., past 24 hours or 7 days) to catch spikes early.

For example, if “AI tools 2024” suddenly jumps in interest, you can create a quick explainer video before the trend peaks.

How to find trending topics for YouTube videos

3. Monitor Social Media and News Platforms

Trends often start outside YouTube.

  • Twitter/X: Check trending hashtags, especially in your niche. Viral threads or debates can make great video topics.
  • Reddit: Subreddits like r/trendingsubreddits or niche communities (e.g., r/technology, r/beauty) surface what people are actively discussing.
  • TikTok and Instagram Reels: See what short-form content is going viral — many trends migrate to YouTube Shorts or longer explainers.
  • News Sites: Use Google News or apps like Flipboard to catch breaking stories or seasonal topics (e.g., holiday gifts, award shows).

If a topic is spreading across multiple platforms, it’s likely ripe for a YouTube video.

4. Analyze Competitors and Top-Performing Videos

See what’s working for others in your niche.

  • Search your main keywords and sort results by “Most Popular” or “View Count.”
  • Look at videos uploaded in the last 1–4 weeks with high engagement (likes, comments, fast view growth).
  • Pay attention to titles, thumbnails, and how creators are framing trending angles.

You don’t need to copy them — just understand what viewers are responding to and put your unique spin on it.

5. Use Trend Research Tools

Several tools are designed specifically for content creators:

  • VidIQ and TubeBuddy: These browser extensions show keyword rankings, trending tags, and competitor insights directly on YouTube.
  • Tubics or trendhunter.com: Offer trend reports and content ideas based on real-time data.
  • AnswerThePublic: Reveals what questions people are asking around a topic — great for educational or “how-to” videos.

Many of these offer free versions with enough features to get started.


The key is consistency: check trends weekly, keep a running list of potential ideas, and act fast when you spot a rising topic. You don’t need to chase every trend — just the ones that fit your channel and audience. With a little research, you can turn what’s hot into high-performing videos.

Basically, stay curious, stay alert, and let data guide your creativity.

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