The core of a SEO-friendly website is to allow search engines to easily crawl, understand and rank while providing a good user experience. To achieve this, we need to start from the following aspects: 1. The structure is clear and the navigation is simple. The homepage leads to the main column page. The column page is then connected to the specific content page, and use breadcrumb navigation. 2. Avoid relying too much on JavaScript to dynamically load content to avoid affecting search engine crawling; 3. Improve page loading speed, optimize by compressing images, reducing script files, using CDN to accelerate and enable browser cache; 4. Provide high-quality content and rationally optimize, including laying out keywords in title tags, description tags, and H1/H2 to ensure that the content solves actual problems, and add image alt descriptions and internal links; 5. Adopt the responsive design to the mobile terminal, and enable HTTPS protocol to ensure security. As long as these aspects are continuously optimized, the SEO effect can be gradually improved.

A SEO-friendly website is at its core that it allows search engines to easily crawl, understand and rank. It doesn’t mean that if you look good or have many functions, you will definitely be well-ordered. The key is to make the search engine "comfortable" and make users smoothly use it.

Clear structure and simple navigation

This is something that many newbies are likely to overlook. If your website structure is chaotic, such as there is no reasonable link relationship between pages, or the navigation menu level is too deep, search engine spiders may not find your important page at all.

• The home page must be able to lead to the main columns
• Connect the column page to the specific content page
• Use Breadcrumb Navigation to facilitate users and search engines to know their current location

For example: an e-commerce site, home page → product classification → specific product page, this structure is very clear. On the contrary, if all pages are loaded dynamically with JavaScript, search engines may not be able to catch content.

Fast page loading

This is not just a matter of user experience, Google has long regarded loading speed as one of the ranking factors. Especially mobile access is becoming more and more common. Slow websites will not only be able to go, but search engines will also reduce your weight.

You can start from these aspects:

• Compressed pictures, don't place large pictures that are a few MB at a glance
• Reduce unnecessary script files
• Acceleration with CDN
• Enable browser caching

Tools like Google PageSpeed Insights can help you analyze problems and see where to hold back.

High content quality and reasonable optimization

Search engines are much smarter now than before, and it is useless to just pile up keywords. You need to provide truly useful content to solve user's actual problems before you can be recommended.

But it cannot be completely unoptimized. Keywords should still be properly laid out in places such as Title Tag, Meta Description, and H1/H2. For example, if an article talks about "how to write a good resume", it is natural that relevant words appear appropriately in the title and sub-title of the article.

Also note:

• The content is moderate, don't be too verbose or too verbose
• Images plus alt description to help search engines understand image content
• Use multiple internal links to guide users to continue browsing related content

Mobile friendly security protocol

Today's websites must be responsive and can be displayed normally on mobile phones and tablets. Google has fully shifted to mobile-first indexing, which means it mainly depends on your mobile performance.

In addition, the HTTPS protocol has become a basic requirement. If you are still using HTTP, it will not only be marked as "unsafe", but it may also affect rankings.

Basically that's it. SEO-friendly websites are not built in one day, but as long as you start from the structure, speed, content and compatibility and continuously optimize, you can slowly see the results.

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