To make a brochure in Word, start by choosing a built-in template under "New," such as tri-fold or bi-fold, or search for online templates. 1. Set up margins and columns to match the fold style, using rulers and gridlines for alignment. 2. Organize content by panel, beginning with an engaging front cover and progressing inward with structured information like features, testimonials, and contact details. 3. Insert high-quality images, consistent fonts, and brand-aligned colors while avoiding excessive design effects. 4. Review your brochure with a test print or save it as a PDF for digital sharing, ensuring correct layout and formatting before finalizing.

Making a brochure in Word is actually pretty straightforward, especially if you’re using the built-in templates. The key is to plan your layout and content before jumping into design.

Choose the Right Template

Word has a bunch of brochure templates already set up with proper page orientation and folding guides. Just open Word, go to "New" in the start screen or under the File menu, and search for “brochure.” You’ll see options like tri-fold, bi-fold, or newsletter-style brochures. Pick one that matches how you want to fold your final printout.

If you don’t like any of the built-in ones, you can also search online templates from within Word — just click on “More” under templates and browse the Microsoft site or other sources.

Set Up Margins and Columns

Once you’ve picked a template, take a quick look at the layout. Most brochures are either tri-fold (three equal panels) or bi-fold (two panels folded in half). Each panel should be treated like its own section.

• If you're building from scratch, set custom margins so the text doesn’t get lost in the fold.
• Use columns to divide each side into sections — usually 2 or 3 columns depending on the fold style.
• Make sure you leave some white space around the edges so nothing gets cut off when printed.

You might also want to turn on rulers and gridlines to help align images and text boxes properly.

Organize Content by Panel

Now that the layout is set, it’s time to fill in each panel with content. Start with a strong cover — that’s usually the front panel when folded. Then move inward.

Here’s a basic breakdown for a tri-fold:

• Front cover: Eye-catching headline, image, and maybe a tagline
• Inside left: Introduction or background info
• Inside center: Features, services, or main selling points
• Inside right: Testimonials, stats, or supporting details
• Back cover: Contact info, website, QR code, or call to action

Keep paragraphs short and punchy. Avoid cluttering each section. Use bullet points where possible to make reading easier.

Insert Images and Design Elements

Word lets you add pictures, shapes, icons, and even SmartArt to give your brochure a more professional feel. Just remember:

• Use high-quality images — blurry photos make the whole thing look unprofessional.
• Keep fonts consistent — ideally no more than two different fonts.
• Stick to a color scheme that reflects your brand or message.

Don’t overdo effects like shadows or glows unless you know what you’re doing — they can quickly make things look messy.

Print or Export

Before printing, always do a test print on regular paper to check alignment, colors, and folding. Make sure everything lines up correctly on both sides if it's double-sided.

If you're sharing the brochure digitally, save it as a PDF:

• Go to File > Save As
• Choose PDF format
• Double-check the page size and orientation

That’s basically it. It doesn’t have to be perfect, but getting the basics right makes a big difference.

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