Website traffic comes from various channels, including search, direct, paid, referral, and social. Search traffic is arguably the most crucial form of traffic since it connects the right audience—with the right search intent at the right funnel stage—to your site via SERPs and helps you answer the questions your customers are asking.
It’s also the only channel that produces reliable, long-term traffic. Unlike paid campaigns, there is no end date for the lifespan of a piece of content. An effective piece of optimized, value-driven, helpful content can continue to rank well for years.
However, identifying organic search KPIs and evaluating your organic search traffic performance poses a challenge. Industry-wide organic search traffic benchmarks are hard to come by due to limited access to the back-end performance analytics of a reliable sample size of websites.
Conductor took on the challenge of identifying industry-specific benchmarks for organic search in 2024 to help brands better evaluate the effectiveness of their organic SEO & content strategies and learn how to adapt accordingly. Visit Digital Marketing Depot to download their 2024 Organic Search Traffic Benchmarks Report.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
The above is the detailed content of Search traffic benchmarks report for 2024. For more information, please follow other related articles on the PHP Chinese website!
Hot AI Tools
Undress AI Tool
Undress images for free
Undresser.AI Undress
AI-powered app for creating realistic nude photos
AI Clothes Remover
Online AI tool for removing clothes from photos.
Clothoff.io
AI clothes remover
Video Face Swap
Swap faces in any video effortlessly with our completely free AI face swap tool!
Hot Article
Hot Tools
Notepad++7.3.1
Easy-to-use and free code editor
SublimeText3 Chinese version
Chinese version, very easy to use
Zend Studio 13.0.1
Powerful PHP integrated development environment
Dreamweaver CS6
Visual web development tools
SublimeText3 Mac version
God-level code editing software (SublimeText3)
Are we becoming less curious about SEO?
Jul 07, 2025 am 09:12 AM
I noticed that a strong comment from Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 has largely gone unnoticed by the SEO community up to now.He stated (my emphasis):“E-A-T is a template for how we rate an individual site. We do i
What we're seeing a week into the Google March 2024 core and spam updates
Jul 07, 2025 am 09:16 AM
We are now just about a week into the Google March 2024 core and spam updates, and boy, has it been busy. In that time, we have seen search ranking volatility, some related to the algorithmic updates and some related to Google issuing manual actions
Bing Deep Search is officially live for all users
Jul 05, 2025 am 09:32 AM
Bing Deep Search, an optional generative AI feature designed to assist users with complex questions that lack straightforward answers, is now fully available to all users. Microsoft has announced that the Deep Search function within Bing Search can n
Is ChatGPT the Google Search killer we've been expecting?
Jul 05, 2025 am 09:14 AM
AltaVista. Lycos. Yahoo. Once upon a time, these were the most popular search engines in the world. Then along came Google. It did Search better. Since around 2002, Google has been the search engine – and its dominance has only grown year after
Google starts testing AI overviews from SGE in main Google search interface
Jul 05, 2025 am 09:33 AM
Google is currently trialing AI overviews directly within the standard Google Search results, even for users who haven't signed up for the Google Search Generative Experience (SGE) Labs feature. According to a Google spokesperson speaking to Search E
Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down
Jul 05, 2025 am 09:15 AM
Mikhail Parakhin is leaving his position as the head of Bing Search and Microsoft Advertising, potentially moving into a different role within the company. “Mikhail Parakhin, who leads the company’s Bing search engine and advertising divisions, will
4 keys to SEO and PPC collaboration in 2024
Jul 06, 2025 am 09:27 AM
Every year brings a ton of change in digital marketing. In each of my 10 years in the industry, I’ve noticed that the beginning of the year can mark a surge in calls for SEO and PPC to work together.The difference in 2024? There’s an elephant in the
Reddit shown excessively in Google product review search results, study finds
Jul 15, 2025 am 09:13 AM
Reddit appears in 97.5% of Google Search queries related to product reviews and holds almost two-thirds of the spots within Google’s Discussions and forums feature on search results pages, according to a new analysis.Why it matters. While Reddit can
