Semrush acquires Search Engine Land
Semrush, a leading online visibility management and content marketing SaaS platform, today acquired Third Door Media, our parent company. In addition to Search Engine Land, Semrush acquired all of Third Door Media’s brands: SMX – Search M
May 25, 2025 am 09:25 AM
SearchGPT gives brands 4x more referrals vs. Perplexity, Claude
SearchGPT, despite being in limited beta, is growing more quickly than other established generative engines like Perplexity and Claude —and generating more referral traffic for brands. That’s according to enterprise SEO platform BrightEdge, w
May 24, 2025 am 10:42 AM
Bing Webmaster Tools gains recommendations, 16 months of data and previews Copilot integration
Microsoft announced a number of new features for Bing Webmaster Tools including a new recommendations section, 16 months of data (up from six months) and a limited private preview of Copilot. Recommendations Bing Webmaster Tools is “evolving&am
May 24, 2025 am 10:41 AM
Search Engine Land Awards 2024: And the winners are…
Every year, we are delighted to celebrate the best of search marketing by rewarding the individuals, agencies and in-house teams around the world that deliver exceptional results. On behalf of Search Engine Land and everyone at Third Door Media, w
May 24, 2025 am 09:43 AM
YouTube citations in Google AI Overviews surge 300%
YouTube citations grew in Google AI Overviews (AIO) by 310% since August and 200% since September, according to new data from enterprise SEO platform BrightEdge. Why we care. First, this seems to be a clear case of self-preferencing, with Google i
May 24, 2025 am 09:42 AM
Search traffic benchmarks report for 2024
Website traffic comes from various channels, including search, direct, paid, referral, and social. Search traffic is arguably the most crucial form of traffic since it connects the right audience—with the right search intent at the right funnel
May 24, 2025 am 09:40 AM
How to design landing pages that boost SEO and maximize conversions
Over the last several months, I have tried to outline a more strategic approach to SEO. This starts with creating a unique SEO strategy, a lightweight SEO plan and upper funnel SEO content ideation using SCAMPER and the Value Proposition framework
May 24, 2025 am 09:18 AM
How to set goals for your SEO team
Setting clear goals is essential to measuring success in SEO. Goals become even more powerful when aligned with a well-defined strategy that informs the tactics used to achieve them. This article explores setting goals for the people and teams dr
May 23, 2025 am 09:43 AM
Advanced SEO: How to level up your keyword strategy
The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer sophistication and intent. This approach i
May 23, 2025 am 09:37 AM
Google Performance Max gets new AI-powered video creation, asset testing
Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key updates: Imagen 3 integration for AI-powered
May 23, 2025 am 09:32 AM
5 SEO trends for 2025
As we approach the end of 2024, the SEO landscape is already shifting, with even bigger changes on the horizon for next year. With potential access to Google’s data, competitors could shake up the search landscape, requiring SEOs to rethink thei
May 23, 2025 am 09:31 AM
Why SEOs are killing digital PR
Digital PR is one of the most effective ways to earn backlinks and boost brand authority. However, many are treating digital PR as just another SEO commodity, which puts its true potential at risk. This article highlights why focusing only on c
May 23, 2025 am 09:29 AM
Hyper-personalization in PPC: Using data to deliver tailored ad experiences
Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly connect with modern consumers, brands need
May 23, 2025 am 09:25 AM
How to deal with SEO emergencies
I’m a strong proponent of a healthy work-life balance. When I have the capacity to switch off from work, I’m a more diligent SEO (and nicer human). That’s why I’m cautioning us to be careful about what we deem an “SEO emerge
May 23, 2025 am 09:16 AM
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