Recovery uncertain: Google's Danny Sullivan on algorithm impacts
Publishers affected by recent Google algorithm updates may struggle to regain their previous traffic levels. This was one key point that stood out in a recently released interview between Google Search Liaison Danny Sullivan and Barry Schwartz.Potent
Jun 02, 2025 am 09:31 AM
Google Search now supports AVIF file formats
Google Search has finally started supporting the AVIF file format across Google Search, Google Images, and all other areas where Google Search displays images, including Google Discover and Google News. "We're excited to announce that AVIF is no
Jun 02, 2025 am 09:15 AM
Google Trends email subscriptions to stop working on October 29
Google Trends will cease sending emails for subscriptions created within Google Trends. Google announced that the email subscription service will be discontinued starting October 29, 2024.Instead, Google recommends using RSS feeds or manually checkin
Jun 02, 2025 am 09:13 AM
Apple Visual Intelligence - search using your iPhone camera
Apple showcased a novel search feature called Apple Visual Intelligence, powered by Apple Intelligence. While it resembles Google Lens in appearance and functionality, it leverages the iPhone's native camera and is seamlessly integrated into Apple In
Jun 01, 2025 am 09:56 AM
7 tips for delivering high-impact technical SEO audits
Many SEO professionals find it challenging to develop technical audits that bring about meaningful enhancements for their clients' websites.Unproductive audits squander time and resources, neglect vital issues, and can harm client relations. This lea
Jun 01, 2025 am 09:55 AM
Use DAM and AI to keep up with content demands
Are you struggling to keep pace with the ever-growing need for fresh content? AI and Digital Asset Management (DAM) can become your hidden tools for managing content demands and creating outstanding digital experiences.Be sure to attend Acquia’s next
May 31, 2025 am 10:46 AM
Google updates crawlers and user-triggered fetchers documentation
Google made a series of updates to its crawlers and user-triggered fetchers documentation, mostly breaking out the single-page document into multiple pages and documents. But Google also expanded what product each crawler affects with a new section n
May 31, 2025 am 10:27 AM
How to handle negative Google reviews: Remove, respond, recover
"No one picked up the phone. Of course, it was past business hours, but that’s no excuse! One star!"Have you ever come across a review like this on your Google Business Profile—a review so irrational that all you can do is sigh and ponder w
May 31, 2025 am 09:51 AM
4 initiatives to combat AI-driven SEO traffic losses
It appears there is a general agreement within the SEO community that AI Overviews (AIO) and other AI-powered content may lead to a decrease in traffic directed to external sites.Even Google openly acknowledges that AIO aims to keep users engaged on
May 30, 2025 am 09:39 AM
How to implement generative engine optimization (GEO) strategies
Generative artificial intelligence (AI) is reshaping how consumers locate and interact with content, making it vital for brands to reconsider and adjust conventional search engine optimization (SEO) strategies.At the forefront of this change is gener
May 30, 2025 am 09:26 AM
Top 7 Google Ads and SEO synergies you should act upon
Throughout my career, I’ve observed that SEO and PPC teams seldom collaborate and exchange data and strategies to support one another. This represents a significant missed chance that restricts each channel's full potential.This article outlines seve
May 30, 2025 am 09:22 AM
How Google Search uses AI
Are your SEO strategies failing to deliver the expected outcomes, and you're struggling to determine why?Traditional SEO techniques are losing effectiveness daily. While you concentrate on keywords and backlinks, Google's AI continues to evolve swift
May 30, 2025 am 09:21 AM
There is no 'best' Google Ads bidding strategy, study finds
Max Conversion Value consistently provides superior ROAS and CPA compared to other Google Ads approaches, whereas Max Clicks remains an underappreciated yet potent alternative.This insight emerges from a recent study carried out by Optmyzr, a tool de
May 29, 2025 am 10:30 AM
Google updates its spam policies document
Google has recently refreshed its spam policies documentation as part of a routine update. Additionally, it has provided more information regarding the site reputation abuse policy and expanded and clarified other aspects of its search spam policies
May 29, 2025 am 10:00 AM
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