5 SEO trends for 2025
As we approach the end of 2024, the SEO landscape is already shifting, with even bigger changes on the horizon for next year. With potential access to Google’s data, competitors could shake up the search landscape, requiring SEOs to rethink thei
May 23, 2025 am 09:31 AM
Why SEOs are killing digital PR
Digital PR is one of the most effective ways to earn backlinks and boost brand authority. However, many are treating digital PR as just another SEO commodity, which puts its true potential at risk. This article highlights why focusing only on c
May 23, 2025 am 09:29 AM
Hyper-personalization in PPC: Using data to deliver tailored ad experiences
Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly connect with modern consumers, brands need
May 23, 2025 am 09:25 AM
How to deal with SEO emergencies
I’m a strong proponent of a healthy work-life balance. When I have the capacity to switch off from work, I’m a more diligent SEO (and nicer human). That’s why I’m cautioning us to be careful about what we deem an “SEO emerge
May 23, 2025 am 09:16 AM
How to choose an SEO-friendly domain name
When choosing a domain name for your website, SEO might be on your mind, but the most important factor is creating a domain that aligns with your brand and business goals. A great domain name should be easy for your audience to remember, reflect w
May 22, 2025 am 09:53 AM
Google expands AI Overviews to over 100 countries
Google has expanded its AI Overviews within Google Search to over 100 different countries. This is up from just several countries earlier this year, including the US, UK, India, Japan, Indonesia, Mexico and Brazil. Now you will be able to see AI Over
May 22, 2025 am 09:51 AM
Google's next algorithm update is coming soon, but don't expect to recover lost traffic
Google will release a new algorithm update “fairly soon.” However, many of the sites impacted negatively by previous updates should not expect to recover their lost traffic after the next update is released. This news comes out of a Web C
May 22, 2025 am 09:30 AM
Google Search demoting content that is starkly different from the main content of the site
Google has confirmed that it has search ranking systems that look to see if content or portions of content on a site are “independent or starkly different from the main content of the site,” a Google spokesperson told Glenn Gabe, an independe
May 22, 2025 am 09:16 AM
SEO and meta descriptions: Everything you need to know in 2025
Meta descriptions play a vital role in how search engines and users view your content.Although meta descriptions do not directly affect search rankings, they can greatly enhance user engagement, click-through rates (CTR), and ultimately, the SEO perf
May 21, 2025 am 09:38 AM
Google updates crawl budget docs for large sites with differing mobile and desktop pages and links
Google has recently updated its crawl budget documentation to include a new best practice, emphasizing the importance of maintaining consistent links across both mobile and desktop versions of your website. If your site has separate HTML for mobile a
May 21, 2025 am 09:33 AM
ChatGPT Search makes Microsoft Bing an SEO priority
The search landscape has undergone a minor upheaval, and it's time to revisit an old acquaintance (or perhaps that distant cousin you seldom check in on): Microsoft Bing.With ChatGPT Search now utilizing Bing's index, overlooking it could lead to mis
May 21, 2025 am 09:27 AM
Internal links and SEO: Best practices, examples and tips
Imagine your website as a garden, where each page represents a unique planting bed.Internal links serve as the pathways that guide visitors on a journey through your garden, helping them explore new plants and ideas. Expert gardeners meticulously des
May 21, 2025 am 09:10 AM
Google's srsltid= parameter: What it means for SEO and attribution
In August 2024, website owners began noticing the addition of the srsltid= parameter to their organic search listings. This parameter was not new; Barry Schwartz had already reported on it in February 2022 when Google started using it for Google Merc
May 20, 2025 am 09:25 AM
How Microsoft Ads compares to Google Ads and when to use it
Most PPC and search marketers are preoccupied with Google Ads, often lacking the time, budget, or inclination to engage with Microsoft Ads. Even for those who do, the returns may not always justify the effort.How can you determine if your account hol
May 20, 2025 am 09:16 AM
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