Google updates its spam policies document
Google has recently refreshed its spam policies documentation as part of a routine update. Additionally, it has provided more information regarding the site reputation abuse policy and expanded and clarified other aspects of its search spam policies
May 29, 2025 am 10:00 AM
How to plan a website to maximize SEO success
Website planning to maximize SEO [Template]Website planning and SEOTo ensure your new website retains and improves your SEO, it is beneficial to have a clearly outlined SEO strategy and articulate this in a straightforward SEO plan.The worst scenario
May 29, 2025 am 09:56 AM
Google Search completely kills the cache feature
Google has officially and entirely discontinued its cache feature. This move comes several months after Google removed the cache link from search result snippets back in January of this year. The full deactivation of the cache feature was only comple
May 29, 2025 am 09:50 AM
How SEO can work with digital marketing teams
In digital marketing, agencies and in-house teams frequently divide themselves into specialized groups such as SEO, PPC, and content marketing.Although this internal structure makes logical sense, it does not match how consumers experience a brand on
May 28, 2025 am 10:27 AM
5 ways to scale global search management
Reliance solely on content and technical SEO is no longer sufficient to ensure long-term success, especially for enterprises operating across multiple markets.Although these aspects are vital, they don't fully account for the various elements impacti
May 28, 2025 am 09:48 AM
Google Discover disruption, not showing new content?
Is the content in Google Discover appearing outdated? Many individuals seem to be encountering this problem with Google Discover, although it's uncertain how common this issue is.Why it matters. Google Discover can generate substantial to excellent a
May 27, 2025 am 09:52 AM
Microsoft is about to change how Copilot ads appear and trigger
Microsoft Advertising is set to introduce a revamped approach for displaying ads within Copilot, along with adjustments to how ads are triggered. Additionally, advertisers will soon have access to two new pilot functionalities.Enhanced Copilot Ad Exp
May 27, 2025 am 09:49 AM
Is Google using Chrome for mobile-first indexing and user signals?
Phase two of Google's mobile-first indexing – rendering – leverages Chrome technology and has been doing so since 2018, as noted by SEO expert Cindy Krum. In a recently published video presentation, Krum explained:"What I think is occurring here
May 27, 2025 am 09:41 AM
Search Engine Land Awards 2024: Complete finalists list
Adviso is leading the way in the 10th annual Search Engine Land Awards. The Canadian agency is a finalist in five categories in 2024. Two other agencies earning finalist status four times are: NP Digital. Stella Rising. Meanwhile, four
May 26, 2025 am 10:25 AM
Structured data and SEO: What you need to know in 2025
Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. For this reason, structured data is no longer a “nice-to-have” but an essential part of any SEO strategy. Here
May 26, 2025 am 10:15 AM
The art of AI-enhanced content: 8 ways to keep human creativity front and center
As artificial intelligence (AI) becomes increasingly integrated into content creation, it’s easy to feel like the human element of writing might be overshadowed. While AI offers powerful tools that enhance productivity, streamline workflows and
May 26, 2025 am 10:14 AM
OpenAI to integrate SearchGPT into ChatGPT before 2024 ends
OpenAI’s SearchGPT, which the company said was a temporary prototype when it launched in July, will be integrated into ChatGPT “by the end of the year.” That’s according to Varun Shetty, OpenAI’s head of media partnershi
May 26, 2025 am 10:11 AM
How TikTok and YouTube's ecommerce push redefines the search journey
The way consumers search, discover and purchase products is rapidly changing. Traditional search engines like Google have dominated this process, but the lengthy, multi-step journey often leads to drop-offs and a fragmented experience. Today&a
May 25, 2025 am 09:43 AM
Should your early-stage start-up invest in SEO? 4 questions to address
Over the years, I’ve helped many early-stage startups gain traction through SEO campaigns, and I know many Search Engine Land readers do the same with PPC. Often, restrictions on budget and/or staff resources mean you can’t take on both ty
May 25, 2025 am 09:42 AM
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