Google rolls out AI Overviews in US with more countries coming soon
AI Overviews is being made available to all US-based searchers via Google Search, granting access to hundreds of millions of users by next week, as announced by Liz Reid, Google's new head of Search at Google I/O. The feature will soon expand to more
Jun 25, 2025 am 10:39 AM
Reddit appoints ex-Googler as first VP of Ads Product
Reddit announced Jyoti Vaidee as its inaugural Vice President of Ads Product, a newly established position that will oversee the platform’s monetization strategy.Vaidee comes to Reddit from Google, where she spent more than 11 years leading ad produc
Jun 25, 2025 am 10:20 AM
Google adds 'web' filter to only show text-based links in Google Search results
Google is introducing a new search filter that displays only text-based links in the search results. This new option is labeled “Web”. When selected, it removes images, videos, and other content types from view, leaving only traditional blue text lin
Jun 25, 2025 am 09:48 AM
New Google Search AI features to help you plan, research and learn
Google is introducing new AI-powered search enhancements to Google Search and within Google Search Labs, alongside the rollout of AI Overviews for users in the U.S. this week.These new AI-driven features include tools to modify AI Overviews, support
Jun 25, 2025 am 09:37 AM
7 B2B content distribution strategies that work
You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic distribution plan. I’ve been in t
Jun 25, 2025 am 09:32 AM
Google CEO is 'empathetic' to content creators Search has wiped out
We’re in a disruptive moment, according to Alphabet and Google CEO Sundar Pichai. Although he is optimistic that Google AI Overviews and Search will drive more traffic and engagement, that is zero comfort for the many content creators who have seen
Jun 24, 2025 am 10:10 AM
How to archive your Universal Analytics historical data
Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data from Universal Analytics properties. This deadline also affects Analytics 360 customers. Wi
Jun 24, 2025 am 09:42 AM
Google adds two new Googlebot crawlers: GoogleOther-Image?and?GoogleOther-Video
Google has introduced two new web crawlers to its Googlebot family:GoogleOther-Image GoogleOther-Video According to Google, these crawlers are specialized versions of GoogleOther designed specifically for retrieving image and video content. The Goo
Jun 24, 2025 am 09:36 AM
TikTok now testing 60-minute video uploads
TikTok is currently trialing a new feature that allows users to upload videos up to 60 minutes in length, potentially expanding the creative and marketing opportunities available to brands, marketers, and content creators.Why it matters. While TikTok
Jun 24, 2025 am 09:25 AM
Has ChatGPT launched its Search product in stealth?
OpenAI didn’t release its long-anticipated ChatGPT Search product last week—at least, not officially. Or did it?Is OpenAI testing an early version of ChatGPT Search as part of the GPT-4o launch?The free version of ChatGPT now shows you the websites i
Jun 24, 2025 am 09:20 AM
Google Ads VP dodges questions on AI Search impact to publishers
In the most recent instance of telling without showing, Shashi Thakur, Google’s VP/GM of Advertising (Ads on Search/Google Properties), was interviewed by Marketing Brew about whether users are clicking on links in AI Overviews. His reply:“We are see
Jun 23, 2025 am 10:23 AM
Broad vs. deep expertise: How to decide which is right for you
You can choose between broad or deep subject matter expertise. The decision is entirely yours.If you're early or mid-career, this is the ideal time to decide whether you want to go broad or deep.Here's how to evaluate this choice and determine what w
Jun 23, 2025 am 10:01 AM
WordPress 6.5 gains lastmod date for sitemaps files
WordPress version 6.5 now includes support for the lastmod element in sitemap files, which can help search engines identify new or updated content. This enhancement may improve crawl efficiency and reduce server load.Lastmod. The lastmod element can
Jun 23, 2025 am 09:42 AM
Driving traffic but not leads? How to win with SEO and CRO
The Ton has long observed the struggle between SEO and CRO, two bitter competitors. Deliberately competing for dominance in the packed ballrooms of the internet, there was friction.One side was SEO, which was an expert at drawing attention and attrac
Jun 23, 2025 am 09:39 AM
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