
How the Google-Reddit partnership impacts brand management
The Google-Reddit partnership is a major development that is transforming the way brands manage their online presence. This agreement enables Google to tap into Reddit’s data API, enriching its search results with real-time content pulled directly fr
Jul 01, 2025 am 09:28 AM
4 under-utilized SEO research approaches to tackle in 2024
SEO is in a state of flux right now. With numerous algorithm updates and reports about Search Generative Experience (SGE) reshaping the SERPs, there’s a lot of uncertainty and concern about what lies ahead.In times like these, I believe it's a great
Jul 01, 2025 am 09:27 AM
Google Discover optimization: A complete guide
Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even
Jul 01, 2025 am 09:13 AM
How to optimize for Google SEO on a WordPress site?
TooptimizeaWordPresssiteforGoogleSEO,startbyusinganSEOpluginlikeYoastSEO,RankMath,orAllinOneSEOPacktomanagemetatagsandXMLsitemaps.1)Chooseandsetuptheplugin,ensuringautomaticsitemapsubmission.2)Optimizecontentwithkeywordresearch,naturalkeyworduse,clea
Jul 01, 2025 am 12:30 AM
What is the difference between on-page and off-page Google SEO?
GoogleSEO is divided into two core categories: On-pageSEO and Off-pageSEO. The former focuses on internal optimization of the website, including content quality, keyword layout, meta tags, URL structure and internal links; the latter focuses on external authority construction, mainly through obtaining high-quality external links. For example, optimizing article titles, keywords and internal links in travel blogs belongs to the On-page strategy, while obtaining recommended links from other websites is the key to Off-page. A common misunderstanding is to only pay attention to one party and ignore the other party. In fact, the two need to be carried out in concert: On-page is controllable and effective quickly, Off-page needs to be accumulated for a long time, and only by taking into account can the search ranking be comprehensively improved.
Jul 01, 2025 am 12:29 AM
Dominate search results with your SEO dream team
Ever thought about how to effectively organize an SEO team for maximum success? Don’t miss our webinar on Tuesday, April 23rd, where we’ll bring together experts to walk you through the essential strategies for building a powerful and scalable SEO op
Jun 30, 2025 am 09:49 AM
Meta AI adds Google Search results
Meta AI answers now may include Google Search results, making this the first AI assistant to integrate search results from both Google and Microsoft.That said, I’ve yet to find a query that triggered Google Search results. Meta AI launched with Micro
Jun 30, 2025 am 09:45 AM
How to fix a huge traffic drop after rebranding
Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Regardless of the reason, traffic will drop when things go wrong. But
Jun 30, 2025 am 09:41 AM
Best of SearchBot: Create Google core update recovery strategy
Best of the SearchBot showcasesSearch Engine Land’s SearchBot’sresponses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected thi
Jun 30, 2025 am 09:33 AM
SEO vs SEM what is the difference
The biggest difference between SEO and SEM is the way of obtaining traffic: one is "natural" and the other is "paid". SEO optimizes the content, structure and technology of the website, so that the website can naturally improve its ranking in the search engine result page (SERP). It does not need to pay for clicks, but requires long-term investment. It is suitable for users with limited budget and pursuing stable traffic. SEM obtains traffic by purchasing keyword ads, and users only charge for clicks (CPC), which is fast but has high cost, and is suitable for short-term promotion or new products to be launched. The two can be used in combination: SEM is used to quickly drain and test keyword effects, while SEO is used to optimize long-term and reduce customer acquisition costs. When choosing, it should be flexibly used according to the business stage, goals and budget.
Jun 30, 2025 am 12:11 AM
How to do seo for my website
Mastering the key points of SEO can make the website easier to be included in search engines, mainly including the following four aspects: 1. Keyword research is the basis. Use tools to find long-tail keywords that users often search but have less competition, and naturally integrate the title, text and picture ALT tags; 2. The content should solve user problems, write in-depth articles around the core theme, and regularly update and enhance authority; 3. Optimize the page structure and technical details to ensure that the website loads quickly and the mobile terminal is well adapted, set clear titles and descriptions, submit and include them using sitemap.xml, and compress pictures to improve speed; 4. Establish high-quality external links, obtain trusted links through industry blog submissions, partner recommendations, etc., and use social media to drive traffic indirectly to help SEO.
Jun 30, 2025 am 12:03 AM
Head of Google Search demands urgency as growth slows
Prabhakar Raghavan, the head of Google Search, expects his team to move more quickly and in different directions as part of a new “cost” and “operating reality.”That’s according to audio of Raghavan speaking during a Google all-hands meeting, obtaine
Jun 29, 2025 am 10:43 AM
Google March 2024 core update rollout is now complete
Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. This was a big core update, where Google said that this core update is more complex and involves changes to multiple c
Jun 29, 2025 am 10:13 AM
Is optimizing for one specific keyword an outdated SEO practice?
For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. However, this hype
Jun 29, 2025 am 10:04 AM
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