March 28th is the official release day of Xiaomi SU7, and it is also a day when Xiaomi traffic is full. Lei Technology Moments is almost covered by various news about Xiaomi Auto (you can follow "Dianchetong" to view on-site professional reports).

While many brands are avoiding the "traffic edge" of Xiaomi Automobile SU7, Huawei is doing the opposite. On March 29, a topic about Huawei P70 series appeared on Weibo’s hot search list. Combined with the previous rumors that Huawei P70 will join the Pioneer Project, is it possible that Huawei chose to make a blitz on Xiaomi Auto’s big day?

Everyone moved the small bench and prepared to eat, but in the end they couldn’t wait until the Huawei P70 was put on the shelves. According to Guanguan.com, it interviewed Huawei Mall customer service regarding the "P70 mobile phone launch time", and the other party said that it had not received relevant notification yet.

Photo source: Weibo

#But don’t worry, because The official release date of Huawei P70 is not far away. After contacting a store in Beijing, relevant media received news that pre-orders were accepted in early April, but there was no more information about the product for the time being. In other words, if all goes well, the Huawei P70 series will be officially available to everyone in early April.

The P series and Mate series are Huawei’s flagship models. In the past few years, the release rhythm was disrupted due to various reasons. Now it seems that it has finally returned to the normal release rhythm of "P series in the first half and Mate series in the second half."

Currently, rumors about the Huawei P70 series are flying everywhere. I believe everyone is very curious about the specific configuration of this series. Let Lei Technology (ID: leitech) take you to see Huawei's new generation imaging flagship series.

P70 is extremely recognizable, and its image configuration is the highlight

Appearance is an important factor for most users when choosing a mobile phone One of the factors is that only those who are close enough can have the patience to understand it carefully. As the product is about to be launched, the appearance of the Huawei P70 series has gradually become clearer, which is the distinctive triangular image module.

Source: Weibo

In fact, I have the courage to change the image module , has always been the tradition of the P series. From the rectangular shape of the P40 series, to the Vientiane double ring of the P50 series, to the rectangular double ring of the P60 series, the design of the P series imaging module has been constantly iterating. So even if it uses a triangular image module as shown in the leaked picture, I personally think it is quite normal. After all, all exterior designs are ultimately for core configuration services. In addition to being beautiful, it highlights the IP design language of the P series, which will bring higher recognition to the P70 series.

Source: Weibo

As for P70 Art The imaging module adopts a special-shaped design. Judging from the renderings circulating on the Internet, it looks a bit like half a mushroom. However, compared to the island design of P60 Art, I still think that P70 Art will be more in line with most people’s aesthetics.

#The image configuration covered by the image module is the core competitiveness of the Huawei P70 series. In terms of main camera, the P70 standard version and P70 Pro are equipped with a 1/1.3-inch Howe OV50H sensor main camera, with a single pixel size of 1.2μm. Four-in-one pixels provide a large-size pixel equivalent to 2.4μm. In terms of parameters, The strength cannot be underestimated. In recent years, domestic manufacturer Haowei has become the mainstream choice of many domestic mobile phone brands, and using Haowei sensors is a relatively safe method.

##Source: Ming-Chi Kuo/X

The P70 Art is equipped with I believe everyone is familiar with the one-inch ultra-large bottom sensor IMX989. This sensor from Sony has been used by a domestic brand’s imaging flagship last year, and the imaging results are indeed good. However, it may be more appropriate to call it a "double-edged sword". Factors such as the severely protruding image module and heavy weight greatly compromise the user experience.

However, this is not the first time that Huawei and Sony have cooperated. A few years ago, the two parties cooperated to create the IMX700 sensor. Therefore, how Huawei uses the IMX989 sensor will greatly reduce the risk. The negative impact that large modules may have on the P70 Art will be a major highlight of the Huawei P70 series.

In addition, the P70 series is equipped with a 50-megapixel sensor, an ultra-wide-angle lens, a periscope telephoto lens, and a variable aperture design that is standard on the entire series. The 10x optical zoom on the P40 series and the super-concentrating night vision telephoto on the P60 series are impressive with their large light input, telephoto macro, and anti-shake features. Judging from the consistent tonality of the P series, I believe that the telephoto lens will be one of the killer features of the P70 series.

Photo source: Photographed by Lei Technology

In terms of screen, the Huawei P70 series will use a 1.5K centered single-hole micro-curved screen. Although it does not have a 2K screen, the performance of eye protection, energy consumption and color should be pretty good. Among them, the P70 standard version is a small-screen flagship, while the Pro version and Art version will have larger screen sizes. A high-quality screen will better set off the anticipated imaging capabilities of the P70 series.

In terms of processor, according to convention, the P series processor will remain consistent with the previous generation Mate series, which is the Kirin 9000S. Of course, we can only say that there is a high probability that it will be handled this way. As for whether Huawei will improvise and launch a new performance upgraded version of Kirin 9000S, no one can say for sure.

#In terms of price, considering that the P70 series is likely to be equipped with satellite call function as standard. Referring to the price increase of 500 yuan by other manufacturers, the price of the P70 series may continue to increase on the basis of the P60 series. Lei Technology predicts that the starting price will reach 5,000 yuan, and the price of the Art version of the top model will exceed 11,000 yuan.

# "Pioneer Project", the new standard configuration released by Huawei's flagship mobile phone?

After the surprise release of the Huawei Mate 60 series last year, the outside world is already very familiar with Huawei’s Pioneer Plan. If the news is true, the Huawei P70 series will be the fifth mobile phone product to enter the Huawei Pioneer Plan after the Mate 60 series, X5, nova 12 series, and Pocket 2. The meaning behind it is very rich.

The so-called "Pioneer Plan" refers to Huawei's limited sales of some new products in Huawei Mall and offline stores. Simply put, the new products may not be released before the press conference. It will be put on the market directly. Compared with traditional new product launches, this new format focuses on efficiency and confidence, allowing consumers and digital media to evaluate and experience it themselves.

Source: Huawei

From the release of multiple flagship products Traditionally, the Pioneer Plan has almost become the standard for Huawei’s flagship products. Thanks to Huawei's strong product capabilities and strong brand influence, the results of the previous four products of the Pioneer Plan have been very impressive, proving that this release method is completely feasible.

In Lei Technology’s view, “flexibility” is the soul of the Pioneer Project. In the mobile phone market, where the pace of iteration is obviously accelerating, it is common for different mobile phone brands to release new models with different dates. Except for brands that have absolute confidence in their own products, few brands can ignore the impact of the impact of the new phones and spread the heat. And traffic is almost an inevitable result. Although Huawei's brand influence is at the top, who doesn't want to have exclusive traffic? After a product joins the Pioneer Plan, the new product sales time is no longer bound to the launch time, and the operability is greatly enhanced.

In addition, it can play a role in testing market reaction. By limiting the quantity of small-scale spot products, we test user reputation and market reaction, and use the test results to assist in adjusting the shipment plan for subsequent large-scale launches to minimize decision-making errors.

P70 takes Huawei's high-end "to the next level"

Recently, market research agency Counterpoint Research has released a global smartphone forecast report for 2024, predicting that global smartphone shipments will reach 1.2 billion units in 2024, a slight increase of 3%. The high-end mobile phone market (4332-5769 yuan) has maintained steady growth, with a year-on-year growth of 17%. Huawei will lead the growth of the high-end market together with Apple, and Huawei's demand in the domestic market will continue to remain strong.

Referring to the current popularity of the P70 series, it is not difficult to predict that as soon as the Huawei P70 series is launched, sales will definitely increase significantly. Some analysts predict that shipments of Huawei's P70 series are expected to surge by 230% in 2024, reaching 13 million-15 million units. You know, the domestic market shipments of the iPhone 15 series in 2023 will only be around 10 million units. This data is difficult for any other manufacturer to catch up.

Source: Huawei

It is worth noting that Huawei P70 The series is likely to be the first batch of machines that can experience Hongmeng’s native applications. It has been half a year since Huawei officially launched Hongmeng native applications. At present, more than a dozen mainstream APPs such as CCTV, WPS Office, and Xiaohongshu (Beta version) have completed the development of Hongmeng native applications, and dozens more APPs are in the process of developing them. Working overtime to develop.

Huawei previously stated at the press conference that it has started testing the HarmonyOS NEXT Hongmeng Galaxy version. If the Huawei P70 series can be equipped with a more complete Harmony ecosystem, it will be more attractive to users. It will definitely increase a lot.

Huawei's strong brand appeal has brought it its own traffic. Although yesterday's drama of blitzing Xiaomi did not take place, it proves the outside world's high expectations for the Huawei P70 series. . High expectations often come with high pressure. In the high-end mobile phone market, domestic mobile phone brands such as Xiaomi, OPPO, and Vivo have launched an impact on Huawei with their flagship models. Can the Huawei P70 series maintain the consistent high level of the P series and attract more Android users? Switching to Hongmeng will play a key role in Huawei’s mobile phone market share in 2024.

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