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Why is alt text so important for accessibility?
How does alt affect SEO?
Home Web Front-end HTML Tutorial HTML `alt` Attribute for Images: Accessibility and SEO

HTML `alt` Attribute for Images: Accessibility and SEO

Aug 03, 2025 am 11:16 AM

The alt attribute is critical for accessibility and SEO. 1. For accessibility, visually impaired users rely on screen readers to obtain image information. Clear alt descriptions such as "red high heels" are better than blurred content or file names. Decorative pictures should be empty alts to avoid interference. 2. For SEO, alt text helps search engines understand the content of the picture and needs to naturally incorporate keywords, such as "female red high heels, suitable for dinner outfits", to avoid stacking keywords. 3. Common errors include using file names to act as alt, descriptions are blurred, duplicate content, and not updating dynamic picture alt, which affects the experience and optimization effect. Each time you insert a picture, check whether alt accurately reflects the information, improve user experience and enhance website exposure.

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Many people think that adding alt attribute to pictures is enough to write a description, but in fact it is very important for both accessibility and SEO. Simply put, writing well can allow more people to understand your content, and can also make search engines clearer about the theme of your page.

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Why is alt text so important for accessibility?

Visually impaired users usually use screen readers to browse web pages, and the alt attribute is their main way of understanding the content of the image. If the picture does not have alt , or is not written clearly, this part of the user will miss the information.

  • If it is a picture showing the product picture, alt="HTML `alt` Attribute for Images: Accessibility and SEO" is much more useful than "product123" .
  • For purely decorative pictures, such as background patterns or dividers, empty alt (that is, alt="" ) should be used so that the screen reader will not read out and disturb the user.

So when writing alt , ask yourself: "What does this picture convey? If you can't see the picture, can others understand it through this text?"

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How does alt affect SEO?

Search engines cannot "look" pictures like humans. They mainly rely on alt text to judge the content of the picture. Using keywords rationally can help your images be found in search results and even bring additional traffic.

But pay attention to a few points:

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  • Don’t pile up keywords : for example, writing alt="shoes, red shoes, high heels, women shoes, fashion shoes" is not only useless, but may also be treated as spam.
  • Naturally incorporate keywords : For example, a photo of a model wearing red high heels can be written as alt="女性HTML `alt` Attribute for Images: Accessibility and SEO,適合晚宴穿搭" , which is both natural and effective.
  • Not every picture needs to be optimized : some pictures are just decorations, icons or buttons, and do not need to be optimized specifically, just leave alt appropriately.

Some common mistakes in picture alt

Sometimes we write alt for good intentions, but we are prone to making several typical mistakes in operation:

  • Treat the file name as alt , such as DSC00123.jpg
  • The description is too vague, such as alt="圖片" or alt="一個(gè)東西"
  • Repeat the same content, especially in the gallery page
  • Forgot to update dynamic pictures alt , such as carousels or pop-up ads

These problems can lead to poor accessibility and can also affect SEO performance. It is recommended to take a few seconds to check the alt content every time you insert the picture to see if it accurately reflects the information of the picture.


Basically that's it. Writing alt is not complicated, but it is easy to ignore details. With a little more patience, you can improve the user experience and help the website gain more exposure opportunities.

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