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Table of Contents
The structure should be simple, don't use too complicated labels
Inline style is key, don't count on external CSS
Pay special attention to pictures and buttons
Testing cannot be saved, run multiple clients once
Home Web Front-end HTML Tutorial HTML for email templates tutorial

HTML for email templates tutorial

Jul 10, 2025 pm 02:01 PM

How to create HTML mail templates with good compatibility? First, you need to build a structure with a table to avoid using div flex or grid layout; secondly, all styles must be inlined and cannot rely on external CSS; then the picture should be added with an alt description and a public URL is used, and the buttons should be simulated with a table or td with background color; finally, you must test and adjust the details on multiple clients.

HTML for email templates tutorial

Writing an email template is a bit similar to writing a web page, but it has many limitations. Because the mail client supports HTML unevenly, it is not possible to use CSS or JS as you do web pages. This article directly tells you how to make a reliable set of HTML email templates.

HTML for email templates tutorial

The structure should be simple, don't use too complicated labels

HTML email is most afraid of complex structure. Many email services (such as Outlook and Gmail) do not support modern layout methods well. Tables ( <table> ) are still the mainstream practice. Although they sound a bit old, they are indeed more stable in terms of compatibility. <img src="/static/imghw/default1.png" data-src="https://img.php.cn/upload/article/000/000/000/175212727860713.jpeg" class="lazy" alt="HTML for email templates tutorial"><ul> <li> Try to avoid using <code>div flex or grid layout

  • Use <table> to frame and use <code><tr> and <code><td> to arrange content<li> Each block has a single table line that compares the safe</li> <p> For example: the title bar can be typed with a single line table, and the middle content is nested with another table. This way, it can be kept neatly in different devices and clients.</p> <hr> <h3 id="Inline-style-is-key-don-t-count-on-external-CSS"> Inline style is key, don't count on external CSS</h3> <p> In HTML email, external link CSS is almost equivalent to not being written. Most email clients ignore the <code><style></style> tag or simply block it. Therefore, all styles must be written inline.

    HTML for email templates tutorial
     <td   style="max-width:90%">

    You can write the class first and use tools to automatically "inline" the email HTML when finally generating it, such as Premailer or MJML . These tools can help you convert CSS into inline, saving trouble and making fewer mistakes.


    Pay special attention to pictures and buttons

    Images will be blocked by default in emails, so please pay attention to the processing method:

    • Add alt text instructions to the picture, and users can know the content even if they cannot see the picture.
    • The image address must be a URL accessible to the public network, and the local path must not work.
    • Control the size of the image and don't let the loading time slow down the user experience

    As for buttons, it is recommended to use <table> or <td> with background color to simulate buttons instead of CSS button elements. Here is a common way of writing:

     <table border="0" cellpadding="0" cellpacing="0" class="button">
      <tr>
        <td bgcolor="#007BFF" style="padding: 12px 24px; border-radius: 4px;">
          <a href="#" style="color: #ffffff; text-decoration: none; font-size: 16px;">Click here</a>
        </td>
      </tr>
    </table>

    This way, no matter which client it is, it looks almost the same.


    Testing cannot be saved, run multiple clients once

    After making the template, be sure to test it. You can send a few test emails to different email addresses to see the effects, such as Gmail, Outlook, Apple Mail, etc. You can also use professional tools such as Litmus or Email on Acid, which can help you preview the display situation under various clients.

    Common questions include:

    • The font display is incorrect
    • Table border misalignment
    • Button text wraps or becomes smaller
    • Picture blocked or misaligned

    When encountering these problems, you generally need to manually adjust padding, width or font settings. The debugging process can be a bit tedious, but it is a key step to ensure a unified look of emails.


    Basically that's it. HTML email development is not as free as web pages, but as long as the structure is clear, the style is stable, and the test is in place, you can create a template that performs consistently across platforms.

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