Go to YouTube Studio and log in with your linked Google account, switching to the correct channel if needed. 2. Click on "Analytics" in the left-hand menu to access the dashboard showing key metrics over the last 28 days. 3. Review the Overview, Reach, Engagement, and Audience tabs for insights on views, watch time, impressions, CTR, traffic sources, audience geography, average view duration, audience retention, and subscriber activity. 4. Use filters to analyze specific content, compare metrics like views vs. likes, and export data as CSV for deeper analysis. Regularly monitor analytics to identify trends, prioritize CTR and retention to gauge content quality, examine traffic sources to optimize promotion, and compare earned versus owned views to understand growth drivers, ultimately using YouTube Studio’s full suite to determine why certain videos perform better.
To check YouTube analytics, you need to access YouTube Studio, where all the detailed performance data for your channel is available. Here’s how to do it step by step:

1. Go to YouTube Studio
- Open YouTube Studio in your browser.
- Make sure you're logged in with the Google account linked to your YouTube channel.
- If you have multiple channels, switch to the correct one using the profile icon in the top-right corner.
2. Navigate to the Analytics Section
- On the left-hand menu, click on "Analytics" (it looks like a chart icon).
- This will take you to the main dashboard, which shows key metrics over the last 28 days by default.
3. Explore the Key Metrics
The Analytics dashboard is divided into several tabs. Each gives you different insights:
Overview
- Shows a summary of:
- Views
- Watch time
- Subscribers
- Revenue (if monetized)
- You can change the date range (7, 28, 90 days, or custom).
- Click on any metric to dive deeper.
Reach
- Impressions and CTR: How often your videos are shown (impressions) and how often people click to watch (click-through rate).
- Traffic sources: Where your viewers are coming from (e.g., YouTube search, suggested videos, external sites).
- Audience geography: Which countries your viewers are in.
Engagement
- Watch time: Total minutes watched.
- Average view duration: How long people watch your videos on average.
- Audience retention: Shows when viewers tend to drop off in your videos (great for improving content).
Audience
- When your audience is on YouTube: Helps you decide the best time to post.
- Subscriber activity: How many new subscribers you gained and from which videos.
4. Use Filters and Compare Data
- Use the filter options at the top to analyze specific videos, playlists, or content types.
- You can compare two metrics side by side (e.g., views vs. likes).
- Export data as a CSV for further analysis by clicking the “EXPORT” button.
Tips for Getting the Most Out of Analytics
- Check analytics regularly—weekly or monthly—to spot trends.
- Focus on CTR and audience retention—they’re strong indicators of content quality.
- Use the “Traffic source types” report to see what’s driving views and double down on what works.
- Look at “Earned” views (from recommendations and search) vs. “Owned” views (from your subscribers)—this helps you understand your growth channels.
Basically, YouTube Studio gives you everything you need to understand how your content is performing. The key is not just to look at views, but to dig into why certain videos do better than others.

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