To make HTML mail templates, compatibility should be the core. 1. Use basic tags such as table, tr, and td layout to avoid HTML5 semantic tags; 2. Inline styles must be used to ensure that CSS takes effect; 3. Images are only auxiliary, and key information is presented in text; 4. The buttons are recommended to use styled A tags or tables; 5. After completion, tests must be performed on multiple clients to ensure that the display is normal.
Making HTML mail templates is a bit different from making web pages. It is not for showing off skills, but for displaying it normally in various email clients, especially those "stubborn" old systems. The point is not to be fancy, but to be stable and compatible.

Use the most basic HTML structure
The mail client supports HTML unevenly, and Gmail, Outlook, and Apple Mail each have their own tempers. So don't use HTML5 semantic tags, such as <header></header>
and <section></section>
, which may be directly ignored in some clients.
It is recommended to use the most basic tags: <table> , <code><tr> , <code><td> . Yes, although web page development has long stopped using table layout, table is still mainstream in emails. It has good compatibility, clear structure, and is suitable for controlling layouts. <img src="/static/imghw/default1.png" data-src="https://img.php.cn/upload/article/000/000/000/175380689621392.jpeg" class="lazy" alt="Building HTML Email Templates"><p> For example, make a two-column structure:</p><pre class='brush:php;toolbar:false;'> <table width="100%" cellpadding="0" cellpacing="0" border="0">
<tr>
<td width="50%">Left content</td>
<td width="50%">Content on the right</td>
</tr>
</table></pre><hr /><h3 id="Inline-style-is-a-must"> Inline style is a must</h3><p> Most email clients have limited support for <code><style>
tags and will even be ignored directly. Therefore, CSS should be written in the tag as much as possible, that is, "inline style".

For example, write this:
<td style="max-width:90%">Text content</td>
Although it's a bit troublesome to write, it's the key to making sure the style takes effect. You can use tools to automatically convert CSS into inline styles, such as Premailer or use plug-ins in the build process to process.
Images and buttons should be handled with caution
It’s okay to add pictures to the email, but don’t rely on pictures to convey information. Some clients do not display pictures by default, and users may see a blank space when they open it. Therefore, the key information must be written in text, and pictures are just auxiliary.
In addition, the button should be written "stable". Don't expect the effect of adding hover with CSS button
or a
tag to work properly. It is recommended to use table or style <a>
tags, such as:
<table width="100%" border="0" cellpadding="0" cellpacing="0"> <tr> <td align="center"> <a href="https://example.com" style="background-color: #007BFF; color: #ffffff; padding: 12px 24px; text-decoration: none; display: inline-block; border-radius: 4px;"> Click me to learn more</a> </td> </tr> </table>
This will be displayed normally in most clients.
Test more, don't just look at one client
After writing the template, don't rush to send it out. It is best to use tools to test it, such as Litmus or Email on Acid , which can simulate the display effect of various email clients.
You can also register several test email addresses yourself, such as Gmail, Outlook, Yahoo, and Apple Mail, and send them to see the actual results. Especially Outlook, it uses the Word rendering engine, which is not supported by many CSS, and problems often occur.
Basically that's it. HTML mail templates look simple, but there are many details, so if you don't pay attention, you will be messed up. The key is not to pursue complexity, as the word "stability" is the first.
The above is the detailed content of Building HTML Email Templates. For more information, please follow other related articles on the PHP Chinese website!

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