The SEO-friendly URL structure should be short and contains keywords, reasonable levels, unified and standardized, and highly readable. 1. Short and clear, including natural keywords, avoiding verbose parameters, and controlling them within 100 characters; 2. Within three layers of the hierarchy structure, reflecting the website navigation path, such as /category/subcategory/product-name; 3. Unified format, use lowercase and hyphen, set 301 redirection and preferred domain to avoid duplicate content; 4. Improve readability, use easy-to-understand paths such as /tips-for-beginner-gardeners, which can be used in Chinese but do not use Chinese characters.

A SEO-friendly URL structure, simply put, is a URL format that can be easily understood by search engines and users. It not only helps improve the website's ranking in search results, but also improves click-through rates and user experience.

1. Short and clear, including keywords

The URL should be as short as possible and reflect the core keywords of the page content. A URL that is too long or complicated will make users unable to see the key points and will also affect search engines' recognition of page topics.

• When using keywords, it should be natural, for example, /blog/seo-url-structure is clearer than /blog/post?id=12345 .
• Avoid using meaningless parameters, symbols, or garbled characters.
• It is generally recommended to control it within 100 characters.

2. Reasonable hierarchy structure, easy to navigate

The URL path should reflect the overall structure of the website, so that users can know where they are currently in at a glance.

• For example, an e-commerce website can have a structure like this: /category/subcategory/product-name
• This not only facilitates users' understanding, but also helps search engines judge the importance level of the page.
• It is not recommended to nest too many layers, it is more appropriate to have less than three layers.

3. Unify and regulate, avoid duplicate content

The same page should not have multiple different URL access methods, otherwise it will be considered duplicate content by search engines, affecting ranking.

• Fixed use of a format, such as using lowercase uniformly and separating words with hyphen (such as seo-friendly-url instead of SEO_Friendly_URL ).
• Set 301 redirection to point the irregular URL to the standard version.
• Set the preferred domain (www or non-www) in robots.txt or Google Search Console.

4. Strong readability and improve click-through rate

A clear and easy-to-understand URL is easier to click on by users, especially when it appears in search results.

• Users will be more willing to click in when they see /tips-for-beginner-gardeners than when they see /index.php?page=789 .
• If it is a Chinese website, you can also use pinyin appropriately, such as /shuiguo-zhongzhi-jiqiao , but do not use the Chinese characters themselves.

Basically that's it. Designing a good URL structure does not seem complicated, but it is a very critical detail in SEO.

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