Referential image of the Samsung Galaxy S25 Ultra. | Image credit — PhoneArena

Samsung is gearing up to expand the AI capabilities on its future Galaxy smartphones. Currently, the tech giant relies on Google’s Gemini AI for features across devices like the Galaxy S25 and Z Fold series, but that could soon shift. A recent Bloomberg report reveals that Samsung is in discussions with several AI firms — notably OpenAI and Perplexity AI — to potentially integrate their technologies into upcoming handsets.

Choi Won-Joon, head of Samsung’s mobile business, shared with Bloomberg that the company is actively engaging with multiple AI providers. His vision is clear: give Galaxy users greater flexibility. He emphasized that Samsung is open to partnering with any AI platform that delivers a high-quality, seamless user experience.

While Gemini remains central to features such as Circle to Search and AI-enhanced photo editing, Samsung has been working to reduce its dependency on Google. As previously reported in June, the company has been evaluating alternative AI solutions. One promising candidate is Perplexity AI, known for combining conversational AI with live web search results. Samsung is reportedly close to making a strategic investment in the startup, which could pave the way for deeper integration starting with next-generation Galaxy devices.

The Galaxy S26, anticipated in early next year, might be the first to debut this broader AI strategy. OpenAI — the developer of ChatGPT — is also under consideration as a potential collaborator. This would mark a significant development and mirrors Apple’s recent move allowing iPhone users to choose between AI models like ChatGPT and Gemini.

Do you think adding more AI provider options will improve Samsung’s phones?

Yes, I always like having more options. 62.5%

No, I could care less about AI. 37.5%

Votes 8 Back to Voting

On the hardware front, Samsung is reassessing its chipset strategy for the Galaxy S26. The device could be powered by either Qualcomm’s upcoming Snapdragon processor or Samsung’s in-house Exynos 2600 chip. The company typically uses a mix of both, varying by region and model — for instance, some flagship models rely solely on Snapdragon, while others use Exynos in select markets.

By collaborating with multiple AI companies, Samsung aims to deliver a more customizable and adaptable AI experience. This aligns with a growing industry trend where tech firms are prioritizing user choice and transparency in AI tools. Such a strategy could boost the appeal of Samsung’s smartphones, especially among users who value personalization and control.

However, a key challenge lies in ensuring compatibility and smooth performance when integrating different AI systems on a single device. Whether it's Google, OpenAI, or Perplexity, Samsung must ensure the overall experience remains intuitive and cohesive.

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