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Table of Contents
Correctly set SEO-related meta tags
Adding Open Graph tags makes sharing more attractive
Twitter uses its own meta tag system
Home Web Front-end HTML Tutorial HTML `meta` Tags for SEO and Social Media

HTML `meta` Tags for SEO and Social Media

Jul 27, 2025 am 12:20 AM

To optimize the performance of web pages in search engines and social media, you need to set the meta tag correctly. 1. Use SEO-related meta tags, including description (describe the page content, recommended to be less than 150 words) and keywords (low weight but can be listed simply). 2. Add Open Graph tags to optimize social sharing effects, including og:title, og:description, og:image and og:url. 3. Use tags starting with twitter: such as twitter:title, twitter:description, twitter:image, and twitter:card for Twitter, and pay attention to the image format and size. Properly configuring these tags can improve the display effect of web pages on search engines and social platforms.

HTML `meta` Tags for SEO and Social Media

To make web pages perform better on search engines and social platforms, meta tags are the basic but critical link. Although they don’t appear directly on the page, they have a huge impact on SEO and social sharing.

HTML `meta` Tags for SEO and Social Media

Search engines learn about page content through meta tags. The two most basic tags are description and keywords .

  • meta name="description" : This tag is used to describe the content of the page and usually appears in the summary of the search results. It is recommended to keep it within 150 words, naturally include keywords, and not to pile them up.
  • meta name="keywords" : Although the weight on SEO is now very low, some search engines may still refer to it, so you can simply list a few related keywords.

For example:

HTML `meta` Tags for SEO and Social Media
 <meta name="description" content="Learn how to use HTML meta tags correctly to improve website SEO performance">
<meta name="keywords" content="meta tags, SEO optimization, HTML tutorial">

Adding Open Graph tags makes sharing more attractive

When you share web links on social platforms such as Facebook and Twitter, the Open Graph tag determines the title, description and image of the preview.

At least include the following tags:

HTML `meta` Tags for SEO and Social Media
  • og:title : The title displayed when sharing
  • og:description : a brief description
  • og:image : The URL of the preview image is recommended to use high-definition images
  • og:url : The page's canonical link

Example:

 <meta property="og:title" content="The impact of HTML meta tags on SEO and social media">
<meta property="og:description" content="Learn how to improve the performance of a website in search engines and social platforms through meta tags">
<meta property="og:image" content="https://example.com/images/seo-meta.jpg">
<meta property="og:url" content="https://example.com/seo-meta-tags">

Facebook and other platforms cache this information, which may not take effect immediately after an update, and the cache can be forced to refresh with the debugging tools they provide.

Twitter uses its own meta tag system

Twitter does not use Open Graph, but tags starting with twitter: If you want the link to be more beautiful when it is shared on Twitter, these tags must not be missing.

Basic tags include:

  • twitter:title : card title
  • twitter:description : a brief description
  • twitter:image : card picture
  • twitter:card : card type, commonly used summary_large_image or summary

Example:

 <meta name="twitter:title" content="The impact of HTML meta tags on SEO and social media">
<meta name="twitter:description" content="Learn how to improve the performance of a website in search engines and social platforms through meta tags">
<meta name="twitter:image" content="https://example.com/images/seo-meta.jpg">
<meta name="twitter:card" content="summary_large_image">

Pay attention to the image size and format. Twitter has high requirements for images. It is recommended to use JPG or PNG and ensure that it can be accessed publicly.

Basically that's it. Although it doesn't seem complicated, it is easy to ignore details, such as misspelling of tags, invalid image links, repeated descriptions, etc., which will affect the final effect.

The above is the detailed content of HTML `meta` Tags for SEO and Social Media. For more information, please follow other related articles on the PHP Chinese website!

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