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Table of Contents
What is nofollow ?
When should nofollow be used?
What are the variants of nofollow ?
Common misunderstandings and precautions
Home Web Front-end HTML Tutorial HTML `nofollow` Attribute for Links

HTML `nofollow` Attribute for Links

Jul 25, 2025 am 03:06 AM

nofollow is an attribute in HTML that controls whether search engines track links. Its function is to prevent weight transfer or crawlers from crawling target pages. Common usage scenarios include: 1. Links in user-generated content; 2. Advertising or sponsored links; 3. Links from untrusted sources; 4. Internal functional links. In addition, there are many rel attribute variants, such as nofollow noopener, sponsored, ugc and noreferrer, which can be used to express link intent more accurately. It should be noted that nofollow does not completely prevent search engines from crawling pages, and should not be abused to avoid affecting normal recommendations. The rational use of nofollow helps optimize the website structure and improve SEO results.

HTML `nofollow` Attribute for Links

In search engine optimization (SEO), the nofollow attribute is a common but misunderstood label. It tells search engines not to track a link or not to pass weights to the target page. For web administrators and content creators, correct use of nofollow can help control the index behavior and link value allocation of websites.

HTML `nofollow` Attribute for Links

What is nofollow ?

nofollow is an attribute value of the <a></a> tag in HTML, usually written as rel="nofollow" . Its purpose is to tell search engines to "don't crawl along this link" or "not recommend this link". For example:

 <a href="https://example.com" rel="nofollow">External link</a>

With this attribute added, search engines such as Google do not usually use the link as a ranking signal to evaluate the target page.

HTML `nofollow` Attribute for Links

When should nofollow be used?

The following situations are suitable for use of nofollow :

  • Links in user-generated content : such as links to forums, comment areas, social media, etc., may pose a risk of spam.
  • Advertising or sponsored links : According to Google's guidelines, paid links must be nofollow or sponsored .
  • Untrusted links : If you are not sure whether the other party’s website is safe or of the quality, it is best to add nofollow .
  • Internal purpose links : for example, functional links such as paging, sorting, and filtering. You can also consider them when you don’t want search engines to crawl.

These practices not only prevent search engines from misjudging the quality of your website, but also reduce unnecessary spider crawling pressure.

HTML `nofollow` Attribute for Links

What are the variants of nofollow ?

In addition to the standard rel="nofollow" , there are several more subdivided values that can be used with:

  • rel="nofollow noopener" : used to prevent security issues caused by opening links in new windows.
  • rel="noopener" : When used alone, it is mainly used to prevent "tabnabbing" attacks, and often appears together with target="_blank" .
  • rel="noreferrer" : prevents the browser from sending Referer header information when redirecting.
  • rel="sponsored" : links specifically used to label ads or sponsored nature.
  • rel="ugc" : means a link in user-generated content, such as forum posts or comments.

You can use these values in combination, such as:

 <a href="https://example.com" rel="nofollow sponsored">sponsored link</a>

This way the search engines will be more clear about your attitude towards this link.

Common misunderstandings and precautions

Many people think that as long as nofollow is added, search engines will not crawl that page at all. In fact, this is not the case - Google may still crawl the page, but it will not "inherit" the ranking weight through the link.

In addition, some websites abuse nofollow , resulting in the content recommended normally being ignored, which in turn affects the exposure opportunities of partners or linked parties.

The recommended approach is:

  • Do not add nofollow to all external links, only for parts that are risky or do not comply with SEO guidelines.
  • For trusted partners and resource sites, "natural" dofollow links can be retained.
  • Regularly check the link status and attribute settings in the website, especially content automatically generated by CMS or blog platforms.

Basically that's it. nofollow in HTML is not complicated, but details are easily overlooked in practical applications. Mastering its usage scenarios and variants will make you more comfortable when optimizing your website.

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