What is a good video completion rate in TikTok analytics?
Jul 25, 2025 am 01:43 AM
A good video completion rate on TikTok is above 70%, indicating strong audience engagement and content that holds attention from start to finish. 1. Rates from 70–100% reflect highly compelling content that aligns with viewer interests. 2. Rates between 50–70% are average, suggesting the video maintains attention but may need improvements in hook, pacing, or relevance. 3. Rates below 50% indicate early viewer drop-off, often due to weak openings, mismatched expectations, or lack of resonance. Completion rate matters because TikTok’s algorithm prioritizes videos that keep users engaged, increasing reach and viral potential. To improve, focus on grabbing attention in the first 1–2 seconds, keeping videos concise (15–30 seconds), using captions and on-screen text for sound-off viewing, maintaining fast pacing, and ensuring content delivers on the title or thumbnail’s promise. Aim for 70% or higher while also considering average watch time, shares, and likes to fully assess performance, as high completion reflects not just viewers finishing the video but staying interested throughout.
A good video completion rate on TikTok is generally considered to be above 70%.
This means that more than 70% of viewers who started watching your video watched it all the way to the end. TikTok’s algorithm favors content that keeps people engaged, and completion rate is a key signal of how compelling your video is from start to finish.
Here’s a quick breakdown of what different completion rate ranges typically indicate:
- 70–100%: Strong performance. Your content is highly engaging, holds attention well, and likely aligns closely with your audience’s interests.
- 50–70%: Average. The video is holding attention for most viewers, but there may be room to improve the hook, pacing, or content relevance.
- Below 50%: Below average. Viewers are dropping off early, which could mean the first few seconds aren’t strong enough, the content doesn’t match the caption/thumbnail, or it’s not resonating with the audience.
Why completion rate matters
TikTok prioritizes videos that keep users on the app. A high completion rate tells the algorithm that your video is worth showing to more people, which can boost your reach and chances of going viral.
Tips to improve completion rate
- Hook in the first 1–2 seconds – Grab attention immediately with movement, text, or a question.
- Keep it concise – Shorter videos (15–30 seconds) often perform better if they deliver value quickly.
- Use captions and on-screen text – Many users watch without sound.
- Maintain pacing – Avoid long pauses or slow build-ups.
- Match the promise – Make sure your content delivers what the title or thumbnail suggests.
Bottom line: aim for 70% or higher, but also look at it alongside other metrics like average watch time, shares, and likes to get the full picture. It’s not just about finishing the video—it’s about keeping people interested the whole way through.
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