There are several free and practical SEO tools worth trying, including Google Search Console, Ubersuggest (free version), Answer The Public, Screaming Frog. 1. Google Search Console is used to view the performance of websites in Google, crawl problems and technical optimization reminders; 2. Ubersuggest is suitable for keyword research and competitive product analysis, but the number of daily query is limited; 3. Answer The Public helps understand user search intentions and provides creative content directions; 4. Screaming Frog is used for technical SEO inspections, such as discovering duplicate tags, missing text, etc., and the free version is limited to 500 pages of crawling. These tools can meet basic SEO needs in combination.

If you want to know which SEO tools are available for free and easy to use, there are actually many options worth trying on the market. Although their functions are not as comprehensive as paid tools, they are practical enough in keyword research, website analysis, competitor comparison, etc.

1. Google Search Console: Basic but Core

This is a tool that everyone who does SEO should set up first. It can tell you how the website performs in Google search, such as which keywords bring traffic, whether the page is indexed, whether there are crawling errors, etc.

• You can view the click-through rate, impressions and average ranking of specific pages
• Remind you whether there are technical problems in the website, such as dead link or mobile adaptation problems
• Help submit sitemap to speed up new content collection

It is recommended to log in regularly to see the data changes, especially after the new content is launched, and check whether it is correctly crawled as soon as possible.

2. Ubersuggest (free version): keyword competitive product analysis

Ubersuggest was launched by well-known SEO expert Neil Patel. Although its free version is limited in functionality, it is enough to do some preliminary keyword research and competitive analysis.

You can use it to:

• View search volume, difficulty and trends for a keyword
• Analyze competitors’ titles, descriptions and external link sources
• Get some creative inspiration for content

Note that the free version has a limit on the number of queries per day, so it is suitable for small-scale testing ideas and is not suitable for large-scale use.

3. Answer The Public: Understand the real search intention of users

What's special about this tool is that it helps you see how people actually ask questions. Enter a keyword and it will list a large number of related questions, comparison words, related suggestions, etc.

For example, if you type "coffee", it may display:

• “What is the best coffee brand”
• “Where to buy organic coffee”
• “How to make espresso at home”

This information is very useful for writing FAQs and optimizing content structure. While full features are paid for, its free trial or a small daily query is also enough for occasional use.

4. Screaming Frog (restricted free version): Website crawler inspection tool

This tool is a powerful tool for technical SEO, which can crawl your website like a search engine and discover hidden technical problems.

Common uses include:

• Check for duplicate title tags or meta descriptions
• Missing H1 or alt text found
• Find the redirect chain and 404 pages

The free version can only climb up to 500 pages, but if you just check a single web page or a small website, it's enough.

Basically all of these are. Although they are free tools, if used in combination, they can fully meet the basic SEO needs of personal blogs and small and medium-sized enterprise websites. The key is to know what each tool is good at, don’t be greedy for too many, just use one or two well.

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