The iPhone 17 standard version may introduce a constant-on display feature for the first time, marking that Apple will delegate technology that was previously limited to the Pro series to the standard version. ① This function relies on the new generation of OLED panels to achieve lower refresh rate adjustment; ② Apple considers popularizing this function due to cost reduction and experience; ③ Always on display have practical value, but power consumption control is still critical; ④ It is expected that the standard version will adopt energy-saving strategies such as grayscale display and intelligent start and stop; ⑤ It may limit the display content, refresh rate flexibility and activation conditions to balance battery life; ⑥ This move may improve the competitiveness of the standard version and optimize the product line differentiation strategy.
Apple has continued to make efforts in ProMotion adaptive refresh rate technology in recent years, and the news that the iPhone 17 standard version will introduce the always-on display function for the first time has also surprised many users. This feature, which was previously limited to the Pro series, is actually demoted to the standard version, which means that Apple's user experience strategy is changing.

Is the constant-on display no longer just exclusive to Pro?
In the past, the always-on display function was a unique configuration of the iPhone Pro series, mainly relying on the more advanced LTPO OLED panel, which can dynamically adjust the refresh rate to 1Hz, thereby achieving low power consumption and constant display. According to current supply chain information and multi-party revelations, the standard version of iPhone 17 may adopt a new generation of OLED panels, supporting lower refresh rate adjustment capabilities, thus having the basic conditions for always-on display.
The reason why Apple considers adding this feature to the standard version is, on the one hand, because of the decline in the cost of OLED panels and the popularization of technology, and on the other hand, it is also to improve the consistency of the overall product line's visual experience. While the standard version may not support a full range of ProMotion adaptive refresh rates like the Pro series, it is feasible to implement basic constant-on displays.

Practicality and power consumption control of constant-on display
The always-lit display is not only good-looking, it does bring a lot of practical value. For example, you can view time, notifications, weather, schedule and other information at any time without lighting up the entire screen. This kind of "just-get-in-a-game" experience has become a daily habit for many users.
However, power consumption control is always key. Apple has always been cautious in this regard. Even in the Pro series, it reduces power consumption by reducing refresh rate, dimming brightness, and using black and white interfaces. If the iPhone 17 standard version really supports this feature, similar optimization strategies are expected, such as:

- Use more energy-efficient display modes (such as grayscale display)
- Automatically turn off the constant-on function while the screen is off to save power
- Enable only when charging or using a specific battery mode
In other words, this function is likely to be "intelligently enabled" instead of being turned on all the time.
User expectations and possible limitations
For many users, the constant-on display is a function of "can't go back if you have used it". If the standard version of iPhone 17 is really added, it will undoubtedly further increase its competitiveness. But also note that Apple may have some restrictions on its functional implementation, such as:
- The content of the always-on display is limited, and only supports basic information such as time and notifications.
- The refresh rate is not as flexible as the Pro series, and may be fixed at the lowest refresh rate
- Requires specific system settings or battery conditions to enable
Although these limitations sound a bit "shrinkable", they are actually to find a balance between experience and battery life. After all, the positioning of the standard version is mainly based on cost-effectiveness.
Basically that's it. If the standard version of the iPhone 17 can really bring a constant display, it is indeed a significant improvement in user experience, and it also makes the gap between the Pro and the standard version more reasonable.
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