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Table of Contents
What are Open Graph Meta Tags?
How to add Open Graph Meta Tags correctly?
What are the special things to pay attention to on different platforms?
How to deal with dynamic pages?
Home Web Front-end HTML Tutorial Open Graph Meta Tags for Social Media Sharing

Open Graph Meta Tags for Social Media Sharing

Jul 19, 2025 am 01:20 AM

The link preview problem is usually caused by not setting up Open Graph Meta Tags correctly. Open Graph Meta Tags is a standard meta tag proposed by Facebook, which is used to define the title, pictures, description and other information of web pages when sharing on social platforms. Common tags include: 1. og:title: link title; 2. og:description: short description; 3. og:image: display pictures; 4. og:url: page address; 5. og:type: page type; 6. og:site_name: website name. To add OG tags, you need to write to the

part of the HTML, and it is recommended to use absolute path pictures, control the description length, and increase the extended attributes. Things to note on each platform are: Facebook can be debugged with Sharing Debugger; X supports twitter:* tag; LinkedIn has strict requirements on image size; WeChat/QQ built-in browsers require multiple tests. Dynamic pages can dynamically generate OG tag content through CMS or frameworks such as WordPress and Next.js. Configuring the OG tag can improve the content attractiveness and click-through rate on social platforms.

Open Graph Meta Tags for Social Media Sharing

When posting content to social platforms, have you ever encountered situations where the link preview does not display pictures, the title is confusing, or the description is inexplicable? The problem is most likely that the Open Graph Meta Tags is not set up properly. Don't underestimate these tags, they determine the display effect of your web page when it is shared on Facebook, X (formerly Twitter), LinkedIn and other platforms.

Open Graph Meta Tags for Social Media Sharing

What are Open Graph Meta Tags?

Open Graph is a set of standard meta tags proposed by Facebook to tell social platforms: what title, picture, description, and URL should be displayed when someone shares this web page.

Simply put, it is the key technology behind the "card" link preview you see on social platforms.

Open Graph Meta Tags for Social Media Sharing

Common OG tags include:

  • og:title : link title
  • og:description : a brief description
  • og:image : The image to be displayed
  • og:url : The standard page address
  • og:type : page type (such as article, website)
  • og:site_name : website name

If you do not set these tags manually, the platform will crawl the page content by itself, and the results are often not ideal.

Open Graph Meta Tags for Social Media Sharing

How to add Open Graph Meta Tags correctly?

OG tags are usually written in the section of the HTML page. Here is a basic example:

 <meta property="og:title" content="Article Title">
<meta property="og:description" content="This is a brief description of the article">
<meta property="og:image" content="https://example.com/image.jpg">
<meta property="og:url" content="https://example.com/article123">
<meta property="og:type" content="article">
<meta property="og:site_name" content="My Blog">

Some practical suggestions:

  • The image is best to use absolute paths, and the size is recommended to be at least 1200x630 pixels, so that it can be clearly displayed on both the mobile and desktop.
  • The description should not be too long, and be controlled within 2 to 3 lines to avoid being truncated.
  • If it is an article class page, you can add an extended attribute such as article:author or article:published_time .

What are the special things to pay attention to on different platforms?

Although most platforms support Open Graph, some platforms have special requirements or restrictions:

  • Facebook : It has its own debugging tool, Sharing Debugger , which can force refresh the cache and view OG effects.
  • X (formerly Twitter) : In addition to OG tags, it also supports its own twitter:* tags, such as twitter:card and twitter:site . If you want to customize the display style on X, it is recommended to set them together.
  • LinkedIn : The size of the image is relatively strict, and it is recommended to use a ratio of 1200x627.
  • WeChat/QQ built-in browser : Some domestic app internal browsers may not respect OG tags very much and require more testing.

If you are mainly aimed at Chinese users, don’t forget to configure meta tags supported by Weibo or other domestic platforms at the same time, such as some custom fields of Baidu Xiongzhang.


How to deal with dynamic pages?

If your website is a CMS or dynamically generated page (such as WordPress, React SSR page), you cannot write the OG tag directly, and you must dynamically insert the correct value according to the current page.

For example, in WordPress, you can dynamically output titles and descriptions like this:

 <meta property="og:title" content="<?php the_title(); ?>">
<meta property="og:description" content="<?php echo get_the_excerpt(); ?>">

If it is a server-side rendering framework such as React Next.js, you can use next/head component to dynamically inject the corresponding meta tags.

In short, the key is to automatically fill the corresponding OG data according to the content of different pages.


Basically that's it. Setting up OG tags is not complicated, but they are easily overlooked. Taking a few minutes to configure it can greatly improve the attractiveness and click-through rate of your content on social platforms.

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