To improve website SEO scores, you need to start with optimizing loading speed, content quality, website structure and mobile experience. First, compress pictures, enable cache, reduce plug-ins, and use CDN to improve page loading speed; second, use title tags reasonably, naturally integrate keywords, and regularly update content to enhance content value; second, build clear navigation, set internal links, and submit site maps to optimize the website structure; finally, adopt responsive design, increase click areas, and avoid pop-ups to improve the mobile experience.

The core of improving the website’s SEO score is to optimize user experience and content quality. Search engines (such as Google) mainly depend on how fast your website loads, whether the structure is clear, and whether the content is valuable. Tools such as Google PageSpeed Insights, Lighthouse or Ahrefs can help you measure points, but to really improve points, you have to start with several key points.

Page loading speed is the basis

Not only do users like websites that are fast-visited, but search engines are also more willing to give high scores. If your page is open for more than 3 seconds, many visitors may leave.

• Compressed pictures : Pictures are the main reason for slowing down loading. Use tools like TinyPNG or Squoosh to reduce the volume of the picture without affecting the clarity.
• Enable browser caching : This way, repeat customers will open your website faster.
• Reduce plugins and scripts : Some WordPress plugins will run a bunch of code in the background, affecting performance. Just keep the necessary ones.
• Use CDN services : Free CDNs like Cloudflare can accelerate global access.

In addition, the speed of the mobile terminal is particularly important because most of the traffic now comes from mobile phones.

The content must be structured and valuable

Search engines are getting smarter and smarter, and it is useless to just rely on piles of keywords. You need to make the content useful to the user and easily understandable by crawlers.

• Title tags (H1, H2, etc.) should be used reasonably : each article should have only one H1, and other subtitles should use H2 to H4. This clear structure also helps SEO.
• Keywords are naturally integrated : don’t force the keywords, but put them in the appropriate position in the title, opening paragraph and text.
• Update content regularly : If old content is outdated, either update or delete it. It is important to keep the website information fresh.

For example, if you are writing "How to Make a Cake", you need to explain the steps, ingredients, and common problems in detail, rather than just writing a few words to deal with.

The website structure is clear and the navigation is simple and clear

Search engines need to be able to climb all over your website smoothly, so the structure should not be too messy.

• There is a clear menu bar : allows users and search engines to quickly find key pages.
• Reasonable internal links : appropriately adding links to relevant articles to the article will help guide visitors to continue browsing.
• XML sitemap submission : Submit sitemap through Google Search Console for easy inclusion.

If your website is too deep (such as clicking three links to see content), then it's time to simplify the structure.

Don't ignore the mobile experience

More and more people use their mobile phones to surf the Internet, so mobile adaptation must be done well.

• Responsive design : Ensure that the website can display normally on screens of different sizes.
• The click area is large enough : the buttons and links should not be too small, and the fingers are not good.
• Avoid pop-up interference : Especially those who pop up a lot of ads just after opening the page, Google will deduct points.

You can use Google's Mobile-Friendly Test to test whether your website is friendly.

Basically that's it. SEO is not something that can be achieved overnight, but as long as you persist in optimizing these directions, the score will gradually be raised. Some details look inconspicuous, such as the size of the picture and the way of writing the title, but if not done properly, it will affect the overall performance.

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