Google’s AI-powered chatbot Bard has officially been renamed to Gemini, marking a strategic shift as the company emphasizes its Gemini brand across products and platforms.

Key updates from Google include:

• The introduction of Gemini Advanced, a premium version of the service.
• Gemini is now the default assistant on Android devices and accessible via the iOS Google app.
• Integration of Gemini into core Google apps like Gmail, Docs, Sheets, Slides, Meet, and more, replacing Duet AI.

What this means. This signals the start of Google's broader Gemini integration strategy, which will extend to Search and other key services. Gemini, launched in December, is already active in SGE and Google Ads, with further rollouts expected throughout the year.

From Bard to Gemini. For current Bard users, the transition mainly involves a name change and a new web address:

• Bard is now Gemini.
• The access URL has changed from bard.google.com to gemini.google.com.

Reason for the rebrand. Google aims to streamline user understanding by aligning the chatbot directly with the Gemini model it's built upon. The company is developing a comprehensive ecosystem centered around Gemini.

• You may still hear Gemini refer to itself as Bard for now, but Google is actively updating the model to reflect the new name.

Gemini on mobile. A dedicated Gemini app is now available on Android, allowing users to set it as their default assistant or continue using their existing setup. (It's likely that Gemini will become the sole option soon.)

• iOS users can also access Gemini through the Google app.

Gemini Advanced subscription. Google introduced a paid tier called Gemini Advanced, included in the Google One AI Premium plan at $19.99 per month. This plan includes extra cloud storage and enhanced AI features.

Gemini Advanced excels at handling complex, nuanced prompts, making it ideal for detailed content creation—from ideation to execution.

• Powered by Gemini Ultra 1.0, Google’s most advanced model for intricate tasks.
• Initially available in English across more than 150 countries.
• Upcoming enhancements include improved multimodal capabilities, coding support, and data analysis tools.
• New subscribers get a two-month free trial.
• It will soon be integrated into Gmail, Docs, Sheets, Slides, and Meet as part of the Google One premium offering, taking over from Duet AI.

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