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Table of Contents
Why do you need to customize a 404 page?
How to create a valid 404 page?
How to set up custom 404 pages on the server
Apache Server:
Nginx Server:
Static hosting platforms (such as Netlify, Vercel):
Tips: Don't let 404 become a dead end
Home Operation and Maintenance Nginx How to handle a 404 Not Found error with a custom page?

How to handle a 404 Not Found error with a custom page?

Jul 16, 2025 am 12:47 AM

Custom 404 pages can improve user experience and reduce bounce rates. The default 404 page often makes users mistakenly think that a website is wrong, while a custom page maintains brand consistency, provides useful information and navigation options. When creating, you should use friendly prompts, avoid technical terms, and recommend checking the spelling of the URL; adding homepage links or search functions within the site; recommending popular content or categories to guide users to continue browsing; and ensuring a unified visual style. The 404 request source can also be recorded to fix the dead link. Different server settings are different: Apache needs to configure ErrorDocument in .htaccess, Nginx needs to add error_page, and static platforms only need to place 404.html files. Finally, you should check and crawl error reports regularly and repair or redirect failed links in time.

How to handle a 404 Not Found error with a custom page?

If you encounter page 404, don’t panic. This is actually a good opportunity to optimize the user experience. A well-designed 404 page not only relieves users’ frustration, but also guides them to continue browsing your website.

Why do you need to customize a 404 page?

The default server 404 page is usually very simple, and may even make users think there is something wrong with the website. And a custom page can:

  • Maintain brand consistency
  • Provide useful information or navigation options
  • Reduce bounce rate

If you do not do anything, visitors may leave directly. Especially for users who come through search engines, the 404 page is their first impression of the website and cannot be ignored.

How to create a valid 404 page?

  1. Friendly reminders are clearly stated
    Don't scare users with technical terms. Simply say "the page you visited does not exist", and then provide some help, such as suggesting checking for typos.

  2. Add a return link or search box
    You can put a link back to the homepage, or a search function within the website. This way users have the opportunity to find the content they want.

  3. Recommended popular content or categories
    If you are an e-commerce, blog or content website, you can list several popular articles or product categories on the 404 page to guide users to continue browsing.

  4. Keep your visual style unifying
    The page color, font, logo, etc. should be consistent with the website as a whole to avoid making users feel like they are out of your site.

  5. Record 404 Request Source (optional)
    You can use tools to record which pages caused 404 errors, which facilitates subsequent repair of dead links or redirection.

How to set up custom 404 pages on the server

Different server configuration methods are slightly different, but the general idea is: specify a custom HTML page to replace the default 404 response.

Apache Server:

In the .htaccess file:

 ErrorDocument 404 /404.html

Make sure 404.html is the custom page path you have prepared.

Nginx Server:

Add in the configuration file:

 error_page 404 /404.html;
location = /404.html {
    internal;
}

Static hosting platforms (such as Netlify, Vercel):

You only need to place a file named 404.html in the project root directory, and the platform will automatically recognize it.

Note: Either way, you must test whether this page can be accessed. Just try to get any path that does not exist.

Tips: Don't let 404 become a dead end

  • Regularly check the "Crawler Crawl Error" report in Google Search Console or other tools to fix the dead link in time.
  • If a page has been visited for a long time but has been offline, consider using 301 to redirect to the relevant content.
  • For large websites, you can consider making a slightly more complex 404 page, such as with recommendation logic or automatic search for suggestions.

Basically that's it. It's not difficult to set up, but it's easy to be ignored. A carefully designed 404 page is actually quietly improving the professionalism and user experience of your website.

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