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Table of Contents
1. Define basic information on web pages
2. Control the performance of the page on the mobile terminal
3. Provide information during social sharing
4. Control the index behavior of search engines
Home Web Front-end HTML Tutorial What are tags, and what are they used for?

What are tags, and what are they used for?

Jun 22, 2025 am 12:48 AM

Meta tags have four core functions in HTML pages: 1. Define basic web page information, such as character sets, authors and descriptions; 2. Control the display effect of the mobile terminal and adapt to the viewports of different devices; 3. Provide title, description and image information during social sharing; 4. Control search engine indexing behavior to determine whether the page is included or tracked links.

Meta tags are a way to provide page metadata in HTML pages. They are not displayed directly in web page content, but they play an important role in browsers, search engines and user devices. Simply put, the meta tag tells the browser or search engine what this page is about and how to deal with it.


1. Define basic information on web pages

One of the most common uses is to define basic information on a web page, such as character sets, authors, descriptions, etc.

  • charset : Specifies the character encoding used by web pages. The most commonly used one is <meta charset="UTF-8"> to ensure that the browser can correctly display text in various languages.
  • name="description" : Provide search engines with a short summary of the page, which is important for SEO.
  • name="author" : indicates who the author of the web page is for easy maintenance and identification.

For example:

 <meta name="description" content="This is an article introducing the meta tag">

2. Control the performance of the page on the mobile terminal

With the popularity of mobile devices, the viewport meta tag has almost become the standard configuration for modern web pages.

  • Use <meta name="viewport" content="width=device-width, initial-scale=1"> to enable web pages to scale and display normally on your phone.
  • Without this setting, the mobile browser may render with the desktop version of the viewport, causing the page to look too small or compressed.

Some websites may also add user-scalable=no to prohibit user scaling, but it is generally not recommended to do so now, because it will affect the user experience.


3. Provide information during social sharing

When you share a link to WeChat, Weibo, Facebook or Twitter, the title, description and images you see are actually controlled by some special meta tags.

  • Open Graph (used on Facebook) and Twitter Cards are two common standards.
  • Common tags include og:title , og:description , og:image , etc.

For example:

 <meta property="og:title" content="What is a Meta tag?">
<meta property="og:image" content="https://example.com/image.jpg">

If you have done official account article push or operated a content platform, this part will be particularly practical.


4. Control the index behavior of search engines

Some meta tags can tell search engines whether this page should be included, or whether links should be tracked.

  • The content attribute of name="robots" can be set to noindex (do not include), nofollow (do not track links), etc.
  • This is useful for testing pages, login pages, or content you don't want to be searched for.

Example:

 <meta name="robots" content="noindex, follow">

It means that search engines can track links on pages, but do not index this page.


Basically that's it. While meta tags seem inconspicuous, they play a key role in web features, SEO and user experience. Writing it more clearly and using it more accurately can often save a lot of trouble.

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