I noticed that a strong comment from Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 has largely gone unnoticed by the SEO community up to now.He stated (my emphasis):“E-A-T is a template for how we rate an individual site. We do i

We are now just about a week into the Google March 2024 core and spam updates, and boy, has it been busy. In that time, we have seen search ranking volatility, some related to the algorithmic updates and some related to Google issuing manual actions

Google’s AI overviews are beginning to appear in search queries for a “small slice” of logged-in users in the UK. Google’s Search Generative Experience has been in testing as a Labs experiment in the U.S. since May 2023. SGE h

Bing Deep Search, an optional generative AI feature designed to assist users with complex questions that lack straightforward answers, is now fully available to all users. Microsoft has announced that the Deep Search function within Bing Search can n

AltaVista. Lycos. Yahoo. Once upon a time, these were the most popular search engines in the world. Then along came Google. It did Search better. Since around 2002, Google has been the search engine – and its dominance has only grown year after

Google is currently trialing AI overviews directly within the standard Google Search results, even for users who haven't signed up for the Google Search Generative Experience (SGE) Labs feature. According to a Google spokesperson speaking to Search E

Mikhail Parakhin is leaving his position as the head of Bing Search and Microsoft Advertising, potentially moving into a different role within the company. “Mikhail Parakhin, who leads the company’s Bing search engine and advertising divisions, will

Every year brings a ton of change in digital marketing. In each of my 10 years in the industry, I’ve noticed that the beginning of the year can mark a surge in calls for SEO and PPC to work together.The difference in 2024? There’s an elephant in the