To join a viral challenge on Xiaohongshu, first find trending challenges via the Discover page or hashtags. Study rules and top entries to follow formatting, then create authentic, high-quality vertical videos with strong hooks. Use correct hashtags, engage early, and interact quickly to boost visibility.

If you want to join a viral challenge on Xiaohongshu, timing and authenticity are key. Here’s how to participate effectively:

The operating environment of this tutorial: iPhone 15 Pro, iOS 18

1. Find Active Challenges

Discovering trending challenges is the first step to joining the conversation. Xiaohongshu uses a discovery page that highlights popular content based on user engagement.

• Open the Xiaohongshu app and tap the "Discover" icon at the bottom menu.
• Browse through the featured posts or search for hashtags like #Challenge, #ViralChallenge, or #XHSChallenge.
• Look for posts with high likes and comments posted within the last 24–48 hours.

2. Understand Challenge Rules and Format

Each challenge has specific requirements such as video length, theme, music, or required actions. Misunderstanding these can reduce visibility.

• Watch at least three top-performing entries to identify common elements.
• Check the original post that started the challenge for official rules or partner requirements.
• Note any mandatory hashtags or account mentions needed for eligibility.

3. Create Authentic and High-Quality Content

Success in challenges depends not just on participation but on standing out. Originality combined with good production increases reshare potential.

• Use natural lighting and a stable surface or gimbal for smooth video footage.
• Start with a strong visual hook in the first 2 seconds to retain viewer attention.
• Add subtitles if your content includes dialogue or instructions.

4. Publish with Optimized Tags and Caption

Proper tagging ensures your content appears in challenge feeds and reaches new audiences beyond your followers.

• Include the main challenge hashtag at the beginning of your caption.
• Add 2–3 related niche tags such as #DailyVlog, #OOTD, or #HomeWorkout depending on the theme.
• Write a short, engaging caption that invites interaction, like “How would you style this?” or “Tag someone who needs to try this!”

5. Engage Immediately After Posting

User interaction within the first hour significantly impacts whether Xiaohongshu promotes your post to broader audiences.

• Respond to every comment in the first 60 minutes to boost engagement signals.
• Share your challenge post to your story or chat it with friends to generate initial likes.
• Visit other participants’ posts and leave meaningful comments to increase reciprocal views.

The above is the detailed content of How to participate in a Xiaohongshu challenge_A guide to viral challenges on Xiaohongshu.. For more information, please follow other related articles on the PHP Chinese website!