Most people don’t like forms because filling them out is a hassle. What we want to do is vote, apply, or buy something on sale. Forms are key to e-commerce, social interaction, and most productivity application-based websites (such as banks). There are various forms in our system, and our daily work is also inseparable from forms...

WEB forms play a vital intermediary role for key interactions such as registration and payment. According to statistics, redesigned forms can often increase the completion rate by 10% to 40%. This means closing a new sale or acquiring a new customer.

eBay is a successful case. Its user experience and design team redesigned the form by collecting usability data, customer support records, website logs, and Internet habits, which had a very positive impact and brought huge benefits. On a large e-commerce website, the designer only changed one button and brought the company $300 million in annual revenue.