Forget PageRank: Here's why you should focus on ranking instead
Despite new trends and innovative tools like AI stealing the limelight occasionally, many competitive industries continue to focus their SEO efforts primarily on building PageRank-passing link building. The basic assumption is that accumulating m
Jul 13, 2025 am 09:20 AM
SEO for user activation, retention and community
SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition.This article explores how SEO can strategically influence us
Jul 13, 2025 am 09:19 AM
Report: Reddit signs AI content licensing deal with Google
Now we know – Google is the unnamed AI company that Reddit reached a content licensing deal with, Reuters reported.Why we care. Reddit was already experiencing criticism from SEO experts because Google seems to be prioritizing the platform within the
Jul 13, 2025 am 09:17 AM
Integrating SEO into the multichannel customer journey
Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However,
Jul 13, 2025 am 09:15 AM
What should Google rank in Search when all the content sucks?
Many people have an incredibly low bar for what they consider to be “great” content that deserves to rank in Google Search. So often, I see people bemoaning the fact that their content is great and high-quality. They just can’t under
Jul 13, 2025 am 09:14 AM
Project management for in-house SEO teams: 6 best practices
In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. Without effective project management, this constant influx of work can quic
Jul 13, 2025 am 09:13 AM
Configuring Tracing and Debugging Using Failed Request Tracing in IIS
FailedRequestTracing is a debugging tool provided by IIS to troubleshoot problems such as 500 errors or slow page loading. 1. First install the module through "Add Roles and Functions"; 2. Enable the tracking function in IIS Manager; 3. Configure tracking rules, such as triggering by status code or execution time; 4. Logs are stored in inetpub\logs\FailedReqLogFiles by default; 5. Use FailedRequestTracingViewer to view XML logs and analyze the problems of each stage of the request; 6. It is recommended to enable, close and clean the logs regularly as needed, and combine other logs to improve the inspection efficiency.
Jul 13, 2025 am 01:08 AM
How to create an SEO strategy
To do a good job in an SEO strategy, the core is to plan content and optimize the website based on user needs and search engine rules. 1. Clarify the goals and positioning, determine the purpose and audience keywords, and use tools to explore long-tail words. 2. Pay attention to basic website optimization, improve loading speed, mobile adaptation, clear structure, and optimize title and description. 3. Systematize content planning, build main keyword pages and supportive content, and establish a regular update mechanism. 4. Pay attention to external links and social signals, obtain high-quality external links and increase exposure through cooperation or high-quality content.
Jul 13, 2025 am 12:53 AM
Implementing Custom Error Pages for Different HTTP Status Codes in IIS
TosetupcustomerrorpagesinIIS,firstenablecustomerrorsintheweb.configfileunderthesection,thenspecifyeachstatuscodewithitscorrespondingerrorpage.1.Edittheweb.configfilewithinyoursiterootorapplicationfolder.2.SeterrorModeto"Custom"anddefineerro
Jul 13, 2025 am 12:39 AM
What is local SEO
LocalSEOhelpsbusinessesappearinlocalsearchresultsbyoptimizingtheironlinepresence.Itworksbyimprovingrelevance,distance,andprominenceinGoogle’slocalpack.UnlikeregularSEO,itfocusesonlocation-basedsignalslikecitations,reviews,andGoogleBusinesslistings.Bu
Jul 13, 2025 am 12:33 AM
how to auto subtitle in Premiere Pro
Use Adobe PremierePro to automatically add subtitles, and you can follow the following steps: 1. Use the "Speech to Text" function to generate subtitle content, right-click the audio track to select language and analyze, and the system will automatically generate subtitle tracks aligned with the timeline; 2. Adjust the subtitle style and format, set fonts, colors, shadows, etc. through the "Subtitle Properties" panel and the "Basic Graphics" panel, and copy styles to apply in batches; 3. Correct recognition errors and sentence breaking problems, modify the text content one by one and adjust the time range, and you can also export the subtitle file for external editing; 4. Export videos with subtitles, check "Record subtitles to video" in the export settings, and select the appropriate encoding format to complete the export. The entire process is easy to operate, but attention should be paid to the details and proofreading to ensure
Jul 13, 2025 am 12:30 AM
how to make the Premiere Pro interface bigger
To enlarge the PremierePro interface elements, adjust the UI scaling, increase the text size, and customize the panel size. First, increase the UI scaling value in the preferences, then modify the font size in the theme appearance, and finally manually drag the edges of the panel to obtain a more extensive layout, thereby improving the operating experience under the high-resolution screen.
Jul 13, 2025 am 12:24 AM
This day in search marketing history: February 29
Spreading Santorum drops on GoogleIn 2012, the webpage "Spreading Santorum," which described “santorum” as a residue of anal sex, was finally removed from the top search results on Google.However, the original anti-Santorum website persiste
Jul 12, 2025 am 09:36 AM
Google Panda algorithm update guide: Everything you need to know
It was 13 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching impact on SEO and content strategies for years to come. Here’s a complete history of the Google Panda algorithm update. Wha
Jul 12, 2025 am 09:22 AM
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