In Pinduoduo, the black label refers to the black "brand" logo, which is a kind of certification. Only stores that exceed a certain sales volume and are actually authorized brands can open it; in other words, black label It represents a brand with quality, credibility, trustworthiness and high sales. Brands with black labels will have certain advantages in Pinduoduo promotion and sales.
The operating environment of this tutorial: Windows 7 system, Dell G3 computer.
As Pinduoduo continues to develop, correspondingly, the review of merchants and brands is also increasing. Different from the loose management in the past, now, corporate stores that sell big-name products want to To put brand products on the shelves, they need to pass the substantive review of the platform, and the black label is equivalent to an upgraded version of the substantive review.
What does Pinduoduo Black Label mean?
Pinduoduo Black Label, as the name suggests, is a black "brand" logo. If a Pinduoduo store can apply for the black label, it can get traffic support from the platform, which is very beneficial to the store.
Only stores exceeding a certain sales volume and substantively authorized brands can be opened. In other words, the black label represents quality, credibility, trustworthiness, and high-sales brands. The black label brand is promoted and sold by Pinduoduo. There will be certain advantages.
Brands such as Xiujiu, Scarecrow, Langsha, Antarctica, Yadi, Cady Crocodile, Fuguiniao, Arctic Velvet, and Woodpecker all support Pinduoduo’s authorization and generally support the opening of exclusive/specialty stores. Of course, what products can be made and what stores can be authorized to open must be based on the brand.
what's the effect?
1. Different signs.
The recommended page displays the black "brand" logo, so it is referred to as the black mark.
The details page will also show that one fake will compensate ten.
Therefore, in principle, it has the ability to increase conversion rates and premiums.
2. Brand traffic support.
For brand products, Pinduoduo provides support such as code clearance, tens of billions of subsidies, brand flash sales, and group purchases.
However, Pinduoduo’s support for OEM has declined recently. For example, OEM does not allow tens of billions of dollars.
It may also be because the effect has been seen, that is, the tens of billions of subsidies have weakened in the next period of time.
3. The influence of the brand itself.
If you want to apply for a black label, you need to meet the following requirements:
1. Store type requirements: only specialty stores and above;
2. The brand authorization of the products on sale is true, and the brand authorization level is at level 3 and within level 3;
3. Store authorization requirements: The store authorization review status does not contain falsehoods, and the store requires the authorization level to be at 3 Level and within level 3;
4. Product requirements: ① The brand attributes of the products on sale are required; ② If you check the box for the products on sale, you will be compensated 10% if they are fake.
Is the Pinduoduo Black Label brand necessarily authentic?
may not be completely authentic, and the “brand” black label is meaningless. If the store provides several certificates on its own, Pinduoduo will most likely verify that it is the brand. Pinduoduo may not care whether the certificate is authentic.
To know whether it is genuine, you still have to see whether the store is reliable. For a copycat product, you only need to apply for a trademark registration number, have a business license, and then provide yourself with a certificate of authorization to open a flagship store on Pinduoduo. It is not impossible to obtain a black label if the proof is complete.
So the black mark cannot be used as the only criterion for judging whether it is authentic.
For more related knowledge, please visit the FAQ column!
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