Difference: The service account adopts a post-review mechanism. Once the service account is developed, it can be used directly without review; while the mini program adopts a pre-review mechanism. The WeChat background of the service account has its own user management function; the mini program background does not have user management function. If the mini program developer needs the user management function, he needs to call the WeChat interface for development.

The operating environment of this tutorial: Magic UI 4.0.0 system, WeChat 8.0.1, HONOR V30 mobile phone.

WeChat Mini Program is an application that does not require downloading and installation. It realizes the dream of having applications “at your fingertips”. Users can open applications by scanning or searching. It also embodies the concept of “use and go”, so users don’t have to worry about installing too many applications. Applications will be everywhere and available at any time, but there will be no need to install or uninstall them.

WeChat’s service account, as the name suggests, is for providing services. It is a public account provided by Tencent to corporate users to provide services to fans. It has more complete functions than the subscription account. The service account lasts for one month Only 4 messages can be pushed to the same user. WeChat's service account also has a custom menu, and after certification, you will get advanced interface functions; in addition to these advanced interfaces, there is also WeChat payment function

The difference between WeChat service account and mini program:

1. Different entrances

The entrance of the service account is the common conversation interface of WeChat. Once the service account has new information, it can be displayed in the conversation interface first. Users can open the service by number to perform various menu operations.

The mini program has three entrances in WeChat:

The first entrance of the mini program is hidden at the top of the common conversation interface in WeChat. When the user pulls down the conversation interface, they can see the mini program. program.

The second entrance to the mini program is located on the WeChat discovery interface. The bottom is the entrance to the mini program. Users can directly enter the mini program list by opening the mini program button.

The third entrance to the mini program is the desktop of the smartphone. Currently, Android phones have this function. After opening the mini program, the user can click on the three small dots in the upper right corner and then choose to add to the desktop. Users can see the icon of the mini program on the mobile phone desktop, and click the icon to directly enter the mini program. The desktop icon function of the mini program is similar to the desktop shortcut function of the computer.

2. Different review mechanisms

The service account adopts a post-review mechanism. Once the service account is developed, it can be used directly without review. However, if the service account is found to have violated the law or violated the WeChat platform through user complaints or WeChat platform inspections, it will be required to be modified or banned.

The mini program adopts a pre-review mechanism. After the mini program is developed, it must first be submitted to the WeChat platform for review. Only after it passes the review can it be released and be noticed by customers. It should be noted that although the mini program can only be launched after passing the review, it does not mean that the review of the mini program is once and for all. If the mini program is found to have violated the law or violated the WeChat platform through user complaints or WeChat platform inspection, it will still be You will be asked to modify or ban, and many game applets have been banned.

3. Different user management methods

The WeChat backend of the service account has its own user management function. You can view the user's nickname, avatar, initiate a conversation with the user, etc.

There is no user management function in the mini program background. If the mini program developer needs user management function, he needs to call the WeChat interface for development.

Related recommendations: WeChat public account development tutorial

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